FALL 2025 | CONTENTS


President and CEO Matthew Brusch, CAE


Editor-in-Chief Al Rickard, CAE


arickard@associationvision.com


Art Direction THOR Design Studio www.thor-studio.com


Letters to the Editor IR Update


TM


welcomes letters to the


editor. Please send feedback to arickard@associationvision.com.


About NIRI Founded in 1969, NIRI is the professional association of corporate officers and investor relations consultants responsible for communication among corporate management, shareholders, securities analysts, and other financial community constituents. NIRI is the largest professional investor relations association in the world with members representing over 1,500 publicly held companies and $12 trillion in stock market capitalization.


About IR Update TM 14 Harnessing the Power


of Artificial Intelligence How are investor relations professionals using artificial intelligence? What are the opportunities ahead? Learn what some experts said at the NIRI 2025 Annual Conference.


BY AL RICKARD, CAE


IR Update is published by NIRI: The Association for Investor Relations, as a service to its members.


ISSN 1098-5220


© 2025 by NIRI: The Association for Investor Relations. All rights reserved.


NIRI: The Association for Investor Relations Phone: (703) 562-7700 memberservices@niri.org www.niri.org


20 Messaging Out of the Bottle Crafting the right messages is


only the first step in influencing investors. Effective delivery depends on confidence, speech patterns, and a host of nonverbal cues.


BY ALEXANDRA WALSH 26 Where Intelligence 28 NIRI Philadelphia Hosts 20


Inaugural IR Elevate Summit Brain synchrony, communicating with passive investors, the employment market, artificial intelligence, and resetting your focus were among key topics explored.


BY LISA CAPERELLI DEPARTMENTS


4 AT THE BELL 4Q25: IR’s Front-Page Fame BY ALEXANDRA DEIGNAN


5 NIRI NOW • NIRI Represents the IR Profession in Washington, D.C. • On the Move


Builds Resilience NIRI Houston hosted an IR Summit that focused on strategies and tactics for investor relations professionals in uncertain times.


BY MEGAN LARSON ni ri .org/ irupdate IR UPDAT E ■ FA LL 20 2 5 3


10 SPOTLIGHT ON THE CEO Niko Lahanas, Chief Executive Officer, Central Garden & Pet Company


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