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Gene Rubin (Rivel), Joanna Park (California Resources Corporation), and Chase Mulvehill (Baker Hughes) discussed IR resilience in navigating increased uncertainty with rhetoric around tariffs, political commentary, and general market noise. While companies tend to set long-term strategies,


investors are often focused on short-term events and it’s helpful to build a company’s narrative around its versatility. It was noted that if a company has cred- ibility, alignment, and confidence with its investors, the rest is just noise. Te panelists recommended that IR professionals


be transparent with their executive teams on market expectations versus actual results and consider trans- parency with investors during market downturns. Often, more disclosure equals more confidence in a company, but it’s important that the disclosure is value-added. Closing out the day, Kyle Frohnapple of PR News-


wire moderated the panel, “IR Gets a BUY Upgrade: The AI Advantage,” with panelists Jeff Hicks (PR Newswire), Derek Richards (Dell Technologies) and Megan Larson (Efficient Markets) discussing the


ni ri .org/ irupdate


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latest artificial intelligence (AI) implementations. Lots of information has been shared about AI this


year, and service providers have invested extensive resources into developing their capabilities to better support IR professionals. However, the build-versus- buy debate continues, as some companies have enjoyed a competitive advantage with their internally developed and trained software, while others see the internal development as too costly and specialized. Panelists recommended that IR professionals work


together with their company information technology and/or cybersecurity teams, as well as compliance and legal departments, to develop a corporate AI policy and gain comfort with any externally provided programs. Te overall advice from the panel? Make sure


your company’s data is protected and remember that AI still needs a human touch to personalize and avoid hallucinations. IR


Megan Larson is Vice President of Strategic Initiatives, Efficient Markets and the NIRI Houston Vice President, Programming; megan.larson87@gmail.com.


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IR Gets a BUY Upgrade A panel offered excellent insights on the latest artificial intelligence (AI) implementations.


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Steady Hands in Shifting Markets A panel discussed IR resilience in navigating increased uncertainty with rhetoric around tariffs, political commentary, and general market noise.


4 5 Networking The


summit offered plenty of networking opportunities.


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