FROM THE DEAN OF FACULTY AND RESEARCH


April 2026


Welcome, readers, to the 2025 edition of Research with Impact, our annual publica- tion acknowledging and celebrating the exceptional productivity of the Cornell SC Johnson College of Business faculty.


SUZANNE B. SHU DEAN OF FACULTY AND RESEARCH


JOHN S. DYSON PROFESSOR IN MARKETING Cornell SC Johnson College of Business Cornell University


Each year, Research with Impact provides the full report of our faculty’s peer-re- viewed and high-impact publications, highlighting certain papers for their inno- vation, collaboration, and potential or actual impact. Also included is a curated selection of faculty contributions (interviews, op-eds, and research highlights) to national and international media, bringing expertise to public conversations about important issues. Ten years into the merger of our three schools into a single col- lege structure, this year’s edition provides strong evidence that our college has set a pace for outstanding business research while still maintaining the importance of the hospitality, thought leadership, and applied policy aspects of our portfolio. Our approach to research leads the way to building a business college of the future in a uniquely Cornellian way.


The work we showcase here embodies our ongoing commitment to pursuing and sharing knowledge that benefits people and planet. I hope you’ll take some time to explore this collection, and that you’ll get in touch with my office should you want to know more or participate in our research through professional projects, collab- orations, sponsorships, or other means. Our best resources are our people, and we


invite you to join us! Suzanne


Sincerely,


Suzanne B. Shu Dean of Faculty and Research John S. Dyson Professor in Marketing Cornell SC Johnson College of Business Cornell University


RESEARCH WITH IMPACT: CORNELL SC JOHNSON COLLEGE OF BUSINESS • 2025 EDITION


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