MARKETING AND MANAGEMENT COMMUNICATION
Published Articles in Peer Reviewed Journals
Helen Chun, Matching digital companions with cus- tomers: Te role of perceived similarity, Psychology and Marketing, 40, 11, November 2023. With Gelbrich, Katja; Kerath, Alina.
Geoffrey Fisher, Measuring the Factors Influencing Pur- chasing Decisions: Evidence from Cursor Tracking and Cognitive Modeling, Management Science, 69, 8, August 2023.
Geoffrey Fisher, Price promotions, beneficiary framing, and mental accounting, Quantitative Marketing and Economics, 21, 2, June 2023. With McGranaghan, Mat- thew; Liaukonyte, Jurate; Wilbur, Kenneth C.
Alexander Fulmer, Te biography of discovery: How un- intentional discovery of resources influences choice and preference, Journal of Experimental Psychology: Gener- al, 152, 6, 2023. With Reich, Taly.
Alexander Fulmer, Unintentional Inception: When a Premium Is Offered to Unintentional Creations, Person- ality and Social Psychology Bulletin, 49, 1, January (1st Quarter/Winter) 2023. With Reich, Taly.
Sachin Gupta, Reidentification Risk in Panel Data: Pro- tecting for k-anonymity, Information Systems Research, 34, 3, September 2023. With Li, Shaobo; Schneider, Matthew J.; Yu, Yan.
Sachin Gupta, Accuracy of an artificial intelligence-based mobile application for detecting cataracts: Results from a field study, Indian Journal of Ophthalmology, 71, 8, Au- gust 2023. With Vasan, Chandrakumar Subbiah; Shek- har, Madhu; Nagu, Kamatchi; Balakrishnan, Logesh; Ravindran, Ravilla D.; Ravilla, Tulasiraj; Subburaman, Ganesh-Babu Balu.
Sachin Gupta, Impact of practicing internal benchmark- ing on continuous improvement of cataract surgery outcomes: a retrospective observational study at Aravind Eye Hospitals, India, BMJ Open, 13, 6, June 2023. With Subburaman Balu, Ganesh Babu; Ravilla, Ravindran; Ravilla, Tulasiraj; Mertens, Helen; Webers, Carroll; Vasudeva Rao, Shyam; van Merode, Frits.
TO PUBLICATIONS CONTENTS
Sylvia Hristakeva, Price Dispersion and Legacy Discounts in the National Television Advertising Market, Marketing Science, 42, 6, November 2023. With Mortimer, Julie H.
Jura Liaukonyte, Price promotions, beneficiary framing, and mental accounting, Quantitative Marketing and Economics, 21, 2, June 2023. With Fisher, Geoffrey; Mc- Granaghan, Matthew; Wilbur, Kenneth C.
Jura Liaukonyte, GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment, Marketing Science, 42, 2, March 2023. With Adalja, Aaron A.; Wang, Emily; Zhu, Xinrong.
Jura Liaukonyte, Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?, Marketing Science, 42, 1, January (1st Quarter/Winter) 2023. With Tuchman, Anna; Zhu, Xinrong.
Jura Liaukonyte, Switching cost and store choice, Amer- ican Journal of Agricultural Economics, 105, 1, January (1st Quarter/Winter) 2023. With Richards, Timothy J.
Michael Lynn, Service sweethearting: An effective way to increase tips?, International Journal of Hospitality Man- agement, 114, September 2023.
Michael Lynn, Do Tip Percentages Affect Server Job Tenure, or Vice Versa?: Evidence From a Panel Dataset, Compensation and Benefits Review, 55, 2, April (2nd Quarter/Spring) 2023.
Christina McDowell, St. Catherine of Siena’s Dialogue: Enacting Semioethics-Responsive Communication, Jour- nal of Communication and Religion, 46, 1, 2023.
Young-Hoon Park, Fewer Clicks, More Purchases, Man- agement Science, 69, 12, December 2023. With Unal, Murat.
Omid Rafieian, Optimizing User Engagement Trough Adaptive Ad Sequencing, Marketing Science, 42, 5, Sep- tember 2023.
RESEARCH WITH IMPACT: CORNELL SC JOHNSON COLLEGE OF BUSINESS • 2023 EDITION 107
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