“ Guests are now looking for more than just a bed and a safe location; they want a personalised travel experience that reflects their unique needs and preferences. For global organisations, there are the ongoing challenges of balancing cost containment with high-quality accommodation as we move into 2025.” KABIRU ONIKOYI, 3SIXTY
5. AFFORDABILITY ISSUES IN RENTAL MARKETS Liam Bailey, global head of Knight Frank’s research department, says that property in many large cities in Europe and Asia has become very expensive to rent. “London’s experience is quite typical of most successful
big cities,” he says. “They are all struggling with housing market affordability. I was in Paris recently, talking to people based there, and there were similar concerns around the cost of living and cost of accommodation.” One exception is the very top of the London market,
where sales have been slow. This in turn has led to prime properties being rented out. “The top end of the London market has been sticky over the past couple of years and that has meant there are quite a lot more expensive rental properties available,” he says. “At that particular end of the market, rents haven’t really been rising rapidly and it has been more of a tenants’ market.”
6. THE MERGING OF BUSINESS TRAVEL & CORPORATE RELOCATION One of the most significant drivers behind surging demand for short-term corporate housing is the shift toward hybrid work models and globally distributed workforces. With many employees no longer tied to a single location, companies are maximising business travel to support hybrid working. Short-term corporate housing offers flexibility, allowing employees to stay closer to headquarters or project locations without committing to long-term rentals or hotels. “We’ve seen businesses increasingly leverage corporate housing to support temporary relocations,
project-based assignments and flexible travel arrangements,” Kabiru Onikoyi of 3Sixty says. This trend is expected to continue growing, particularly in regions like Asia and Africa. Another key trend is the merging of business travel
and corporate relocation. As companies increasingly assign employees to short-term projects or temporary relocation, the lines between traditional business travel and longer-term relocations are blurring. The rise of extended-stay products, particularly in emerging markets like India and South Africa, is fuelling this convergence. Travellers also now expect more personalised
experiences, from choosing their amenities to customising their stay. This trend mirrors the shift already seen in leisure travel. “Guests are now looking for more than just a bed and a safe location; they want a personalised travel experience that reflects their unique needs and preferences,” Kabiru Onikoyi explains. “For global organisations, there are the ongoing challenges of balancing cost containment with high-quality accommodation as we move into 2025.”
7. HUGE NEW INVESTMENT IN EMERGING MARKETS: ASIA & AFRICA Asia and Africa are seeing a surge in business travel and corporate relocation, particularly in cities like Bangalore and Cape Town. India, with its young, tech-savvy workforce and cost advantages, has become an attractive destination for businesses looking to expand their operations or relocate talent. Cape Town, while historically a leisure destination,
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GLOBAL MOBILITY
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