“We have been able to stay relevant but not overthin- king... We don’t force it. We stay true to our roots and our sound. We do what comes naturally. We’re always evolving and maybe taking an influence here and the- re but in the end, we stay true to ourselves. Some will change their sound to the “hot sound “ because it’s what sells, that’s not us. .
They explain
Rawthentic main focus is to sign good music. We love everything we sign and we try our best to stick to our guns”.
What initiatives is Rawthentic Music undertaking to support and empower emerging artists, and how do these efforts align with its long-term brand vision?
“As much as we have known artists on the label, we have more unknown artists. We love to release unknown artists to give them a platform they may not have had otherwise. We also try to pair emerging artist releases with more known remixers to help expose the track and artist themself”.
“This is a common practice for us and as much as we have a vision for large scale growth we will always release music from emerging talent and do our best to treat those releases with the same respect we do for more known artists”.
How does Rawthentic Music envision itself evolving over the next decade, and what key strategies will be implemented to achieve its future goals and sustain its legacy in the industry?
We envision ourselves as being a full-force beast of a brand. Reaching that A list section of the industry that empowers us to do larger events all over the world. One way to help achieve this is by growing the team to help create a legacy that helps grow the RAW community.
Text by: Sergio Niño
16
mixmagnl.com
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