f i n ; : f i x - \
Clltheroe Advertiser & Times, October 2nd, 1997 Clltheroe 422324 (Editorial), 422323 (Advertising), Burnley 422331 (Classified) _
Olivia’s job is taking off - after she deals with Pendle Hill press b riefing
by Tim Procter
A WELL-INFORMED public relations expert was right on the spot when the Countryside Commission helped pay for spectacular helicopter work on Pendle Hill.
She wasted no time in
explaining the benefits of the £50,000 path strength ening project to visiting Pressmen, some from miles away—to the benefit of all concerned. But i t was very much an “on the doorstep” assign
ment for busy media con su l tan t Mrs Olivia Assheton, as she and her husband, the Hon. Ralph Assheton, live in Down- ham, barely two miles from Pendle’s summit. The couple will soon cele
welfare of dogs in Korea, an aspect of the company’s activities th a t deserves more recognition,says Mrs Assheton. “Last year we were able to get a 10- minute slot on BBC televi sion as well as widespread coverage in the Press. And many journalists specialis ing in animal affairs from all over the world, includ ing Russia, sought infor
mation. We look forward to meeting them again this
. Normally she has to travel much further than just up the road to help clients get their messages over to the public. Ever-increasing press, radio, and television outlets are important,but public relations has much wider implications in many cases. Mrs Assheton’s bright,
brate their first wedding anniversary, with Mrs Assheton busier than she has ever been with public relations work.
self-effacing but engaging approach serves her well in a competitive and some times harsh field. Results are all that count in achiev ing professional status, with family background of minimal importance. Skill alone, for instance, per suaded the Press Associa tion to cover the Pendle Hill work. Its faith in Mrs Assheton’s judgement was rewarded — newspapers as far away as Kent bought pictures, and magazine cut tings are still coming in. The Countryside Commis sion was very happy with the recognition it received.
’ Soon Crufts dog show will again see Mrs Assheton working with Paragon Communications for spon
sors Samsung. Quite a few public relations personali
ties would like the job, but Paragon values her “highly professional approach and wide experience, with a real desire to do her best for clients. Good as a team player or working on her own, Olivia can be relied upon r ight from the moment she s ta r ts an assignment.” Samsung pours large amounts of money into the
year.” Marriage into one of
Britain’s noblest families has meant a few adjust ments to Mrs Assheton’s professional life, but she has been brought up to value time and talents, and make best use of both. The peaceful village of Down- ham has sent various mem bers of the lineage forth to work at national level in a variety of fields over the decades. Mrs Assheton is continuing the tradition but was flying high before she arrived, and has been a freelance consultant for the last six years. From a farm ing background in Masham, Yorkshire, Mrs Assheton started her pub lic relations career in York after graduating from the University of Durham. Based in London before her marriage, she has clients all over the country, and specialises in various aspects of the environ ment. But she also covers fields as diverse as financial management, forestry, security, bricks, hospitality, and dental insurance. Cost- effective public relations campaigns on small bud gets often give her a keenly tackled test. Mrs Assheton herself is
keen to expand business— there is much more for her to achieve and, on the way, give yet another demon stration of the North’s tal ent anid hard work. Not for nothing does her EMail address include the phrase
former competitive horse woman, Mrs Assheton is pictured with six-month- old Labrador. ;(CAT 12752)
“Upnorth"! A keen animal lover and
Touch of India comes to the Trinity cafe
A FEAST of subtle spices and surprising flavours was the order of the day when the Trin ity Vegetarian Cafe was transformed into an
Indian restaurant. Friends and family of Clitheroe’s Jigsaw Pantry were
treated to a truly magnificent menu, teamed with painted silk panels, candle-light and Indian music, which gave the whole evening an air of mystical magic. A trip to Bradford had helped the trainees in their quest
for new ideas, and they were also able to purchase authentic ingredients for the meal from Asian shops in Accrington. The meal included Channa Masala — a Punjabi chick pea dish—and Kheere Ka Raita, which is yoghurt with cucumber and mint. Vegetable bhajis and bas-
mati rice were also served. Mrs Connie Bishop con
gratulated the staff and trainees for organising such a successful event. Diners were reminded
At the ready for winter
emergencies
EMERGENCY measures are in place to handle the extra demand on local health care services that is
expected during the winter. The East Lancashire
about the vegetarian Christmas dinner to be held on December 10th. They were urged to spread the word about the “gastro nomic miracle happening down at Trinity”. Despite the temporary
removal of the cafe sign, staff at the Jigsaw Pantry would like to let customers know that they are open for business as usual. Anyone interested ip
becoming part of this ini tiative can contact Angela at Jigsaw Pantry, Wesleyan Row, Clitheroe, on 01200 427886, or Toni O’Donnell on 01200 423019.
Health Authority is putting in £210,000 and the Blackburn, Hyndbum and Ribble Valley Health Care NHS Trust £50,000 towards a variety of moves to increase capacity. An additional medical
ward will be available from November until March, and 16 weekday-only surgi cal beds will be open week ends during the same peri
CLITHEROE GYM CLUB
od. A seven-bed bay on a day case ward will be avail able overnight from December to February, and four paediatric admis sion beds will be added for
Fitness & Fun IF
the same period. If this is not sufficient, further beds can be used, says a report to this week’s meeting of the NHS trust.
TELEPHONE DIANE on , (0 1 2 0 0 ) 4 4 3 3 9 7
2 H IG H ER C HU R CH S TR E E T , B LACKBURN
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NOKIA 5.1 £9.99
R.R.P. £49.99 I
IMPORTANT ANNOUNCEMENT FOR ALL 3-PIECE SUITE BUYERS
The bridegroom, a qualified solicitor and semor lecturer
in law at Nottingham Trent University, is the eldrat son of Mr and Mrs Edward Snape, of Woodfield View, Whal-
’t L bride, who is currently engaged in post-graduate S r e h at Nottingham University is the only dau^ter S f i ^ a n d Mrs John Kershaw, of Ravenmeols Lane,
^Tiven^away by her father, the bride wore a hand-made jacquard silk and carried a bouquet of roses
^ .d ^ S t S r i e d by the Misses Sarah Platt, Sarah KniffhUandRachel Brasier, who wore dresses of blue and
brothers). __-nnHneted bv Fr Paul Chavasse,
^ S v c S , Vicar of Holy Trinity, Formby, read the Gospel.
^ f f b v ^ G u y N ic h o t of the Oratory, Birmingham.
choir composed.ct frienctt o i ^ ing of theI^ t? ’
The ceremony wasi
enriched by fine choral effects by a couple. During the sign-
^ ^ soloist Cordelia Maughan sang
organist was Mr David Ho lro y ^ Wales Hotel, South- left for a honeymoon in
port, ano aiteivv Nottingham. rn ow i
-
A HANG-GLIDER val- A j
Ssssissi t& B S S fS
. £500 has been mski ______ ________ _____________
Hang-glider stolen from car SSJfffiMSS “Berry’s Chairs” written
which ‘Andrew had Berry”
offenders are th0“®btthe of & estate
"
the words and
on the wings. Anyone with any informa t i o n
about the thef t is
urged to contact Clitheroe police on 01200 443314.
’<i> » s Photograph for Illustration only.
With prices from
AN AMAZINGLY LOW 4 5 4 $
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