Drinks News
Kwai Feh puts cocktails in the pink
An interest in cocktails has been awakened in the past two years and now, one of the oldest companies – 325-year-old De Kuyper – is highlighting to the trade a cocktail ingredient that is one of its newest inventions, Kwai Feh Lychee Liqueur.
This is an exciting, innovative ingredient that meets the need for ever more exotic and enticing cocktail ingredients.
Kwai Feh Lychee Liqueur is set to gain prominence and is already becoming a valued fixture on the back bar in venues that take pride in their cocktail offering.
Kwai Feh captures the essence of fresh lychee juice and is delicate pink in colour. Named after Lady Yang Kwai Feh, it is sweet and elegant, without being overly sugary in taste. This 20% ABV drink comes in a distinctive, 70cl
26 August 2022
www.venue-insight.com
pink glass bottle. It adds a richly exotic, contemporary taste note to martinis and fruit-based cocktails and works as an aperitif or a digestif due to its versatility.
This delicious and elegant liqueur is made by the Netherlands-based masters of liqueurs, De Kuyper. The company has been named a ‘Brand Champion’ and has been selected by the International Spirits Challenge as ‘Liqueur Producer of the Year’ for three successive years. De Kuyper is one of the world’s top 60 spirits companies and last year grew by nearly 5%.
Patrick Rijnaard, Senior International Sales Manager at De Kuyper, said: “We have ambitious growth plans for Kwai Feh and aim to double the business in the UK in the next three years. It is one of the stars in our range and ticks all the boxes for current trends in the on-trade category. Most people have not yet experienced lychee liqueur so it’s an exciting new
category for many consumers. We predict that bartenders and consumers alike will embrace the bright, contemporary taste notes in Kwai Feh.”
Customers love lychee martinis and also appreciate other simple serves such as the Lychee Daiquiri and Lychee & Lemonade.
Kwai Feh is versatile and great value.
In the UK, Kwai Feh is distributed by Amber Beverage UK. For trade sales contact:
sales.uk@
amberbev.com
www.kwaifeh.com
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