Expert Insight Pay attention to detail
The details of an outdoor space can be just as important as indoors, if not more – which is why it is important to get them right and create a space that suits both your brand and surroundings.
This could be
anything from floral displays and hanging baskets, to a fairy-lit alley and candles on each of the tables, which help to create the perfect atmosphere and add the finishing touch that customers are looking for.
Keep your customers entertained
Events can be one of the best ways to bring people into the town and are a great way to attract customers, old and new. Popular ideas include ale and cider festivals, live music events and Belgian beer tasting, all of which can give people a reason to go out, and may be why they choose your business over others.
Know your audience
Less is always more, which means that when thinking about your outdoor space, it is important to have a theme and ensure to make the decor and surroundings relevant to the local area. This way you avoid alienating any potential demographic and can ensure you create an atmosphere that is welcoming and appealing to both your customers and your staff.
Remember to consider the atmosphere
As with any space, the ambience is key, which means, paying particular attention to music genre and lighting is critical. Ambient lighting can help to enhance certain areas of a garden, while playing music, particularly a style that reflects a brand can help to enhance the experience and create a space people enjoy. As George explains, “we have so many comments on how customers have enjoyed the playlists, even asking where they can buy the CD. I’m certain we keep customers a little longer as they can’t leave because of the music. It’s unique to our venue and evokes positive reactions from tourists and locals alike.”
For more information about how to enhance the atmosphere and create the perfect outdoor space visit
pplprs.co.uk/success-stories/the- tamworth-tap/
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