• Improve one touchpoint. Maybe your emails, packaging, or follow up process. Keep refining your offering where you can.
• Ask for feedback regularly. People love being invited into the process. This helps you watch for emerging customer needs or frustrations.
• Underpromise and overdeliver! Note, this doesn’t have to mean you are delivering more than you usually would – but just more than they are expecting. As a customer ourselves we know how far this goes in creating a positive lasting impression of a company that genuinely cares and reaps rewards of repeat business and referrals down the line.
INVEST IN YOURSELF AND YOUR BUSINESS Any business is only as healthy as its owner’s mindset. This refers to the importance of staying passionate and incentivised, even in the most testing of economic times. Belief in your brand is the super power which drives you. If you don’t believe in it, how can you expect your customers to?
There are many strategies you can implement which help. . .
• Keep yourself energised. Build routines that protect your creativity and decision making. If you have staff, invest in their growth and security.
• Upgrade a tool you use daily - software, a planner, a better chair - anything that makes your work easier and more efficient.
• Take a strategy day. Step away from the distractions of the day to day and focus on vision, planning, and creative thinking.
• Learn something new that supports your next stage – seek out a workshop, a book or a course.
• Use storytelling to reinforce your values and build trust. A good route for this is though public relations. This is the form of marketing with most credibility – and EVERY business has a story to tell.
• Streamline a workflow. • Automate a repetitive task. • Update your website copy or social media imagery. • Refresh your pricing or packages.
PROTECT YOUR CASH FLOW This one speaks for itself but in the cut and thrust of the day to day, it can be easy to forget three of the most straightforward but effective strategies in helping to maintain a clean bill of health for your business. . .
• Forecast 3–6 months ahead.
• Diversify revenue streams so all your eggs are not in one commercial ‘basket.’
• Review expenses quarterly and cut what no longer serves you.
STAY ADAPTABLE Standing still doesn’t win you the race! Never take your eye off that ball.
• Keep pace with shifting markets and evolving customer expectations. (Healthy businesses adjust without losing their core identity.)
• Build partnerships with aligned businesses. • Test new offerings with a focus group or soft launch event.
SHOW APPRECIATION PUBLICLY This scores for your business on multiple levels – credibility, transparency and positive PR.
• Share your story publicly. A behind the scenes post, a founder’s note, or a ‘year in review’ builds connection.
• Spotlight collaborators or customers. It strengthens relationships and shows your business is part of a community.
• Give back. Donate a percentage of sales for a day, volunteer, or support another small business.
www.chalmersnewspr.co.uk FEBRUARY 2026 - PR TOP TIP:
When approaching PR for your business, the main rule of thumb is to imagine yourself as the reader.
What would make you stop and pay attention?
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LIVE24-SEVEN.COM
BUSINESS AMANDA CHALMERS
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