BUSINESS AMANDA CHALMERS
Amanda Chalmers: Photo by Dave Perry Photography
SHOW YOUR SMALL BUSINESS SOME BIG LOVE THIS VALENTINE’S
We are delighted to bring you the next of our Business columns from local journalist and award-winning PR Amanda Chalmers. Amanda is a south Warwickshire-based writer, journalist and editor whose experience on newspapers and magazines spans three decades. Over the coming months Amanda will be taking a closer look at some of the topics that affect small businesses as well as offering some of her valuable top tips for PR.
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get so distracted by the firefighting at the ‘coalface’ that you stop seeing the wider landscape.
• Revisit your ‘why?’ Spend 10 minutes writing down what originally inspired you and make sure your mission statement still matches what your customers actually need. It’s grounding and often sparks new ideas.
• Refresh your brand story. Update your ‘About’ page, pitch or mission statement so it reflects who you are now, not who you were when you started out.
• Celebrate your wins. Big or small, whether they be revenue milestones, client feedback, acquisitions or awards. Acknowledging progress builds public confidence and brand credibility.
Showing your small business some love is one of the most re-energising things you can do.
If, like me, your ethos is about blending strategy with heart, it’s important to invest time into exploring new ways of nurturing the long-term health of your business. Not only does this stop it from stagnating but keeps it resilient, trustworthy and adapt- able while also feeling meaningful and practical.
STRENGTHEN THE FOUNDATION It’s vital to never lose sight of what inspired your business in the first place. What were your start-up goals and why and how have those expectations changed? It’s surprising how you can
ELEVATE THE CUSTOMER EXPERIENCE Be sure to show your customer some love too! Never take them for granted and stay agile to their needs and desires. After all, without them, you have no business!
And bring as much of the brand’s human face as you can to the forefront. After all, people buy from people. A happy customer is a returning customer and these days it’s more often than not that personal touch which sets your business apart in a crowded marketplace. It cannot be underestimated.
• Send a thank you note to a few loyal customers. It’s special, personal and rare - therefore, memorable.
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