D
esign studios work in secrecy to conceive their collections, and yet, every season there are threads
that seem to weave through everything, capturing the
zeitgeist – a colour, a silhouette or a shared inspiration from art, travel or history. The Design Centre brings it all together by collating the new collections by theme, a valuable resource for interior designers that sets the tone for the months ahead. With an authoritative voice, and a finger on the global pulse, it disseminates these themes far and wide, on an international scale. These carefully curated snapshots always aim to cater
for every taste, whether you are an all-out maximalist or love the serenity and naked craftsmanship of a more pared-back scheme. Delving into this season’s moodboards, there’s Vivacious, which celebrates abstract botanical shapes and vibrant hues; Cactus
Flower, with its palette of aqua, prickly pear pink, spearmint green and summer sky blue, combined with appliqué and embroidery techniques; and Sgraffito – a name borrowed from the scratching technique of the same name, used in ceramics – which features hand-drawn zig-zags, chevrons and triangles, often in simple two-tone neutrals. Hooked on Classics describes theatrical interiors that are rooted in tradition but with a modern twist, while Brushstroke is full of painterly ink splots and dreamy impressionist landscapes. Finally, Elemental will transport you to rugged cliffs, stony beaches and hidden lagoons, where the dry textures of sand and eroded rock provide the inspiration. Putting these schemes together creates a microcosm
of what’s in the showrooms, and of course can only ever touch the surface of what’s on offer. The Design Centre aims to present products with as much
imagination as the design studios put into conceiving them in the first place, with social media now a pivotal platform to enhance their visibility. This season, one digital campaign centres around a diorama that has been carefully constructed to give a sneak peek of the collections to come: this miniature world – each product specially printed and cut out by hand – beckons viewers in with whimsy and charm, an irresistible invitation to come in and explore. When people see something extraordinary, and are drawn in by the passion and curiosity of makers, they are fired up to create something extraordinary themselves. Time and again, the showrooms prove that there’s
always a new way to look at the world. The Design Centre’s role is to create a strong narrative that makes every story come alive, feeding the imagination for the future.
DIORAMA, CLOCKWISE FROM TOP LEFT: ‘Impress Land’ wallcovering, Londonart Wallpaper. ‘Chromatic’ fabric (HMTE132781), Harlequin, with pom-pom tassel fringe, deep blue/gold, Watts 1874. ‘Desert Flower’ wallcovering, Neisha Crosland for George Spencer Designs. ‘Mello’ sculpture, Arteriors. ‘Lucille’ table lamp, amber, Porta Romana. ‘Jackson’ cabinet, Julian Chichester. ‘Stratford’ sofa, Kingcome, upholstered in ‘Cleo’ fabric (J0248-07), Jane Churchill at Colefax and Fowler. ‘Yahara’ chandelier, Arteriors. ‘Luna’ wall light, Paolo Moschino Ltd. ‘Drawing Room 1’
artwork, Quote and Curate. ‘Emery Blue’ paint, Morris & Co. ‘Jig’ side table, Porada. Mini joinery pull, Fermat at The Specified. ‘No. 8945’ Chizler’ fixed pull, The Nanz Company. As rug: ‘Weather Report’ fabric, dewdrop, Pollack at Altfield, edged with ‘Asara’ piping (31008), Houlès. As carpet: ‘Omer’ trim (MT109/07), Mark Alexander at Romo. ‘No 8860 Chizler’ cabinet knob, The Nanz Company. ‘L’Ile aux Fleurs’ fabric, Pierre Frey. ‘H20’ armchair, Gallotti&Radice
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