FEATURE | MODEX 2026
digital transformation and future trends in four keynote speeches and over 200 educational seminar and panel discussion sessions,” she says, adding that MODEX 2026 will also offer attendees unique experiences and opportunities to connect at the MODEX Backyard, MODEX Peachtree Social, MODEX Women in Supply Chain, Young Professionals and the MODEX Industry Night with Jim Gaffigan. There will also be many other panel discussions, some of which will include overhead crane and hoist companies. For example, Gorbel will be participating in a panel discussion discussing factors relating to ergonomics in factory environments, including those that influence demand for its products, including those that are designed to make it easier to load and unload tractor trailers, Robert Beightol, the company’s director of marketing, pointed out. “Years ago, MODEX was a lot more manufacturing oriented,” notes Beightol. “But it has really broadened its focus over the past decade or so to focus more upon warehousing and transportation, which are areas where some crane companies such as Gorbel are looking to branch out into.
While only about 2% of the material handling equipment exhibited at MODEX are overhead cranes and hoists, Jason Bulan, vice president of business development and product strategy for Harrington hoists and cranes at Kito Crosby, says it is still very beneficial for producers and distributors of that equipment to attend and exhibit at the show given that most companies use various material handling equipment.
Taking in the crowd
Even though companies might use a forklift to unload trucks, once products are unloaded, they need to use cranes and hoists to pick them up and move them, therefore, Bulan believes that MODEX could drive more people towards the overhead crane and hoist industry. Bulan notes that sometimes companies don’t know what is available to help them move their products, “But attending MODEX can allow them to see what equipment is available,” he says, adding that they are better able to make decisions when they talk with experts and put their hands on – and even operate – equipment than by just looking at a website and a picture on the screen, adding that MODEX gets people talking about their particular needs and what solutions can fit those needs. Harrington will have a sizable booth at the show, enabling it to exhibit a diverse mix of products, including hoists, light rail crane systems, carts and below-the-hook lifting devices. This will include its IP55 rated NER electric chain hoist, which operates well even in certain dirty environments and can also be used for certain outdoor applications. Harrington will also displaying its newly launched, highly ergonomic eepos aluminium
MODEX provides face-to-face business interactions and immersive first-hand experiences.
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