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Hotel Management International Summer 2025
Editorial Editor Alex Summers Production manager Dave Stanford Group art director Henrik Williams Designer Martin Faulkner
Commercial Client services executive Ruchita Marwaha
Publication manager David Chai
david.chai@
btmi.com
Hotel Management International (USPS 6243) is published quarterly by Business Trade Media International, a division of GlobalData, and is an offi cial publication of the European Hotel Managers Association.
Registered in England No 06212740. ISSN 2041-2452 © 2025
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, photocopying or otherwise, without prior permission of the publisher and copyright owner. While every effort has been made to ensure the accuracy of the information in this publication, the publisher accepts no responsibility for errors or omissions. The products and services advertised are those of individual authors and are not necessarily endorsed by or connected with the publisher. The opinions expressed in the articles within this publication are those of individual authors and not necessarily those of the publisher.
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ur industry has always been a barometer for global shifts – economic, technological, cultural. In recent years, it has also become one of the clearest mirrors of how industries adapt under pressure. In the wake of an unprecedented period of disruption, we find ourselves not simply documenting a recovery, but witnessing – and participating in – a full-scale reimagining of what hospitality is and can be. Across this issue of Hotel Management International, a shared narrative takes shape: one of transformation grounded in strategy, guided by innovation and driven by people. From the robust resurgence of London’s hotel market, underpinned by renewed investor confidence and creative long-term planning, to the lifestyle-led expansion of boutique brands like Room Mate Hotels into Geneva and Valencia, we see evidence that forward-thinking, design-conscious, and culturally responsive growth is not only viable, it is thriving. Technology plays a leading role in this new chapter. As GlobalData’s Monia Borawi discusses, themes such as cybersecurity, artificial intelligence and geopolitical risk are no longer peripheral to the conversation, they are central to how travel and hospitality businesses build resilience. This digital evolution is not about chasing the latest trend, but about shaping operations, guest experiences and decision-making processes in ways that are smarter, faster and more secure. Meanwhile, sustainability – once seen as a niche or optional pursuit – has become a defining pillar of luxury hospitality. Michelin’s recognition of vegan and plant-based fine dining speaks to a broader cultural shift. As Martin Morris explores, sustainability in gastronomy is no longer at odds with elegance or indulgence; rather, it is enhancing them. What was once alternative is now becoming essential, and hotels that fail to respond risk falling behind a rapidly maturing guest expectation. Yet even amid technological advancement and environmental urgency, it is people who remain at the heart of hospitality’s evolution. In his reflections on the European Hotel Managers Association’s 51st General Meeting, EHMA president Panos Almyrantis captures this balance perfectly: the future of luxury lies in the seamless integration of innovation, sustainability and human-centric leadership. Jane Pendlebury of HOSPA reinforces this notion, reminding us that professional development is not a reactive tool, but a proactive imperative. Empowered, educated teams are the foundation upon which all other strategies must be built. This issue brings together voices and visions from across the industry to highlight an important truth: hospitality is not passively returning to a pre-pandemic “normal”. It is actively redefining its value, purpose and potential.
resilience and renewal O
Alex Summers, editor On the cover: Palazzo dei Fiori by Room Mate Hotels Hotel Management International /
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