Events
innovation and hospitality A pioneering convergence of
The International Hotel Technology Forum (IHTF) 2025 has once again cemented its status as the ultimate meeting ground for hospitality innovators and hotel technology leaders across Europe and beyond. Held on 18–20 March 2025 in the picturesque
Algarve, Portugal, the 22nd edition of this influential forum brought together industry titans, cutting-edge solution providers and forward-thinking hoteliers for an immersive three-day experience that set new benchmarks in the evolution of hotel technology.
rom the outset, IHTF 2025 demonstrated its unique ability to blend the rich expertise of Europe’s leading hotel brands with the disruptive potential of emerging technologies. The forum was designed to do more than just disseminate knowledge – it was a dynamic environment where case studies, panel discussions and interactive Q&A sessions converged to offer attendees an all-encompassing perspective on the current and future state of hospitality technology. There was a comprehensive programme structure: ■
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Case studies and presentations: High-level sessions offered deep dives into real-world implementations and technological breakthroughs. Esteemed brands such as Minor Hotels, Hyatt, InterContinental Hotels, Strawberry, W Algarve and Dom Pedro Lisboa shared their journeys, illustrating
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how technology is reshaping the guest journey and operational dynamics.
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Panel discussions and Q&As: Thought-provoking panels, including discussions on whether traditional hotelier roles are becoming obsolete in the face of rapid technological advancements, engaged the audience in debates that balanced visionary ideas with practical challenges.
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One-to-one meetings: Complementing the formal sessions were pre-scheduled one-to-one meetings that fostered personalised interactions. This innovative format provided hoteliers with the opportunity to engage directly with technology solution providers, encouraging rich, in-depth conversations and collaborative exploration of bespoke solutions.
Hotel Management International /
www.hmi-online.com
Arena International
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