AI & tech


New reality


Stu Robarts discusses key tech themes – including cybersecurity, geopolitics and artifi cial intelligence – in the travel and tourism sector with GlobalData analyst Monia Borawi.


What have been the most significant key themes in travel and tourism over recent years? Monia Borawi: One significant theme for the travel and tourism space in recent years has been cybersecurity. The travel industry holds hugely valuable and sensitive data on every traveller. If these data points are not well protected, there are significant risks for customers, who could have their data stolen. Such breaches can damage a company’s reputation. Several high-profile companies within the sector have made negative headlines due to poor cybersecurity measures. Cybercriminals exploit vulnerabilities within a cybersecurity strategy, so a rigorous approach is central


Hotel Management International / www.hmi-online.com


to effective risk management. To tackle cyber threats, a company’s cybersecurity strategy must involve contingency planning, outlining immediate actions, post-breach responses, and an understanding of the company’s current cyber risks. The travel and tourism sector is one of the most susceptible to cyberattacks, ranking third in incidents according to the 2020 Trustwave Global Security Report. With attacks becoming more common and increasingly sophisticated, the risk and impact of cyber-ignorance are escalating. Travel and tourism is one of the most important sectors for the experience economy. Instead of consumers traditionally focusing on material possessions when making purchasing decisions, many


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