HOSPA
Investing in the future E
arlier this year, at our professional development graduation ceremony held at The Savoy, London, I had the privilege of watching the most recent
cohorts of HOSPA learners celebrate the successful completion of their studies. It was an occasion filled with pride and optimism, with a clear sense of progression – not only for the individuals receiving their certificates but for the industry as a whole. It was also a moment for reflection. Our president, Harry Murray MBE, delivered a powerful speech that underscored the importance of learning and upskilling in hospitality. His message was clear – that the sector is changing rapidly, and those who continue to develop professionally are best placed to thrive in the years ahead. This is a message that resonates deeply with me. Hospitality is one of the most dynamic, rewarding and, at times, demanding sectors in the economy. It attracts people who are naturally driven and empathetic but also resilient. However, it’s no longer enough to simply rely on passion or experience. As our operating environment becomes more complex, and the pace of change accelerates, continuous professional development is what ensures we remain competitive and capable, as well as confident in ourselves.
A changed industry
Anyone who has spent time in hospitality over the past five years will recognise the sheer scale of change we’ve had to adapt to. Brexit fundamentally altered the labour market and the movement of goods, while the pandemic devastated revenues and changed guest behaviours in ways we are still trying to understand. Energy and other costs have risen sharply, supply chains are less reliable and the cost-of-living crisis continues to impact customer spend. Geopolitical factors – not least the ongoing war in Ukraine – have created uncertainty across the global economy. Amid these difficulties, however, we’ve also seen remarkable resilience and innovation. Despite the pressures, more than 400 new hotels have opened in the UK since 2018. London remains a key focus for international investment, while cities such as Manchester, Liverpool, Glasgow and Edinburgh continue to attract developers and brands. Iconic properties such as Claridge’s, The Ritz and The Savoy have received major refurbishments, underscoring investor confidence in British hospitality. But this growth comes with expectations. Operators and investors demand returns. Brand standards must
Jane Pendlebury, CEO of HOSPA, explains why professional development matters more than ever.
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Hotel Management International /
www.hmi-online.com
David Tadevosian/
Shutterstock.com
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