Events Captivating advancements
Name: International Hotel Technology Forum Middle East & North Africa Location: JW Marriott Marina, Dubai Date: 11–12 February 2025 Web:
www.arena-international.com/event/ihtfme Report: Preview
he International Hotel Technology Forum (IHTF) Middle East & North Africa edition is the latest addition to join the leading IHTF series and will take place on 11–12 February 2025 at the JW Marriott Marina, Dubai. Industry leaders, experts and professionals from within the hotel technology space will attend to learn, network and collaborate, to start powerful conversations and stay ahead of an ever- changing and exciting industry. The forum will explore the cutting-edge advancements in hotel tech that are driving growth and innovation across the MENA region. The conference agenda, which is built upon extensive industry knowledge and data-driven research from GlobalData, will dive into the latest trends, themes and innovations in hotel technology, including personalisation, sustainability, AI, cybersecurity, branding, investment and much more.
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From case studies, roundtables, presentations, panel discussions, fireside chats and Q&As, the agenda promises plenty of exciting opportunities to learn of the latest innovations, hear from world-class speakers, ask questions and take away practical strategies and
Speaker highlights:
solutions. An excellent portfolio of prominent and notable speakers from leading companies like Jumeirah, Knight Frank Middle East, Leva Hotels, Kerzner International, Rotana Hotel Management Corporation PJSC and Accor, will take to the stage to showcase their innovations, challenges, opportunities and future market predictions.
The place to meet
The forum will also be host to several one-on-one meetings, which match hoteliers with relevant technology providers. The mutually agreed pre- scheduled meetings are a huge part of what makes the IHTF event so valuable to all – leaving attendees feeling energised and fully equipped for current and future challenges.
IHTF MENA also introduces the Wellness Leaders’ Summit. The summit will take place on the second day of the conference, and forms part of an already full and exciting programme. Exciting discussions featured on the summit include: ■
Tech & Tranquillity: The Double-Edged Sword of Wellness Innovation
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Turab Saleem Partner, head of hospitality, tourism & leisure – MENA, Knight Frank Middle East
Imran Changezi, executive director hospitality development, Diriyah Company
Hakan Ozkasikci, executive vice-president, global design & technical services, Kerzner International
Lijeesh Rajan, corporate director of IT strategy &services, Rotana Hotel Management Corporation PJSC
JS Anand, founder & CEO, Leva Hotels Roger Tabbal, VP global guest technology & innovation, Accor Bryanne Tait, global senior director sustainability, Jumeirah Hotels & Resorts
Sessions to expect at the event:
24
Industry Panel Discussion: App-solutely Essential Guest Tech – Personalising Guest Experiences in Real Time
Industry Panel Discussion: ‘Let the Site be the Hero’ – Can Hotel Heritage Sites Increase Tourism?
Industry Panel Discussion: Balancing Digital and Human Touchpoints in the Restaurant – From Theory to Practice
Trends of Today… Trends of Tomorrow? Investigating Digital Transformation Trends in the Middle East and North Africa
The Algorithm Knows You: The future of hyper-personalised marketing in Hospitality ■
Panel Discussion: Uncovering Shifts in Tourist Behaviour – What New Trends are we Expecting to See?
Panel Discussion: Challenges & Opportunities in Personalising Guest’s Wellness Preferences
Some of the confirmed speakers include: ■
■ ■ ■ ■
Ayuko Suzuki, director of wellness, Jumeirah International Hotels & Resorts
Mohamed Abdelsamiea, head of leisure & sports, Jumeirah Hotels & Resorts
Mariana Toma, group director of spa and wellness, Regency Group Holding
Christian Kiefer, CEO and founder, Spa Wellness Project Management
Sharon Barcock, director of spa & fitness operations & development MEA, Hilton
As the IHTF makes its debut in the Middle East & North Africa region, the event promises to be a dynamic meeting point for the best minds in hotel technology. ●
Hotel Management International /
www.hmi-online.com
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