Events


than the objective, why augmentation is the key to setting businesses apart, and how leaders can cultivate the mindset needed to unlock the potential of becoming an AI-first, exponentially growing organisation. He will also address industry pain points such as inertia, business contact loss and outdated systems, providing solutions that restore connections and drive progress.


Exhilarating summits This year’s content programme has been expanded to include a wider range of topics and sessions, offering deeper insights and discussions. On Tuesday 4 February, from 10:30 to 18:30 in CC5.1, the Smart Building Summit will explore how digital transformation in buildings is being affected through the integration of IT and operational technologies, and will discuss what best practice looks like.


In partnership with industry specialists invidis, the Digital Signage Summit is not to be missed on Wednesday 5 February, from 10:30 to 14:30 in CC4.1. The summit will focus on ‘Rewriting the Rules’, discussing how AI, cybersecurity, managed services and sustainability are disrupting digital signage. The 2025 Smart Workplace Summit, sponsored by Cisco and supported by Shure, will explore the theme of ‘More Steps on the Digitalisation Journey’ on Thursday 6 February, from 10:30 in CC4.1. Companies have embraced the norm of BYOD, deployed hybrid work strategies well and incorporated AI as a near ubiquitous solution; meanwhile, they are embracing other emerging technologies and service solutions into the distributed workforce and workplaces of today. This summit will discuss how to revolutionise the decision-making process through data-driven insights; hear best case practices on uses of AI; and discover the latest topics and trends around workplace digital transformation. The new ‘ISE Day Pass’ provides visitors with access to all ISE Summits and Track sessions taking place that day – it’s a flexible option that allows you to tailor what you’d like to see and when.


New for ISE 2025


Nestled in the heart of Congress Square, Innovation Park is set to be an essential destination for industry leaders and forward-thinking start-ups alike. This vibrant initiative offers a unique opportunity for emerging businesses to present groundbreaking ideas and forge meaningful connections with key players in the AV industry. Featuring a dedicated Pitching Stage, curated by the renowned venture capital experts at Plug & Play, Innovation Park will host dynamic pitch sessions across all four days of the show. Don’t miss this indispensable chance to engage with the future of innovation and explore collaboration opportunities that can shape the industry landscape. For the 2025 edition, ISE will also expand into Hall 8.1, featuring cutting-edge technology and


Hotel Management International / www.hmi-online.com 23 Register now


To discover the latest hospitality solutions and innovations from event industry suppliers exhibiting at ISE, as well as the hottest industry trends, register today and secure your place at ISE 2025.


For the 2025 edition, ISE has again teamed up with accommodation specialist bnetwork. The cooperation guarantees first-class advice and best room rates for safe accommodation. Moreover, bnetwork’s distinctive ‘sustainable choices’ filter highlights hotels with CSR programmes and sustainable development initiatives. To inspire a culture of responsible booking, the bnetwork booking tool provides live updates displaying the positive impact made by guests who choose these eco- friendly accommodations. isehotels.bnetwork.com


innovative solutions from leading exhibitors, providing attendees with a comprehensive view of the future of AV and systems integration. Featuring three entrances, the opening of Fira de Barcelona’s North Access will enhance accessibility of the venue and facilitate faster access to halls 4–8 and the Audio Demo Rooms. This improvement reflects ISE’s commitment to providing a seamless and enjoyable experience for all attendees. ISE 2025 will be the place for the world of hospitality to keep pace with and advance the industry of tomorrow. ●


As a reader of Hotel Management International, you can use code ‘ISE2025hmimag’ to book your free pass.


Top and bottom: ISE 2025 will be the global destination for hospitality to stay ahead and shape the industry’s future.


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