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Milliken
MILLIKEN’S Northern Soul collection of carpet tiles is influenced by the famous music and dance movement of the 1970s, utilising bold typographic elements and intricate patterns inspired by the musical rhythms, lighting effects and the distinctive fashion of the day. Te collection began its life as part of Milliken’s partnership with Te School of Design and Creative Arts at Loughborough University. Design and textiles students worked on a project to design carpet tiles for commercial briefs set by Milliken. Student Charlotte Devereux based hers on the heritage of Wigan (where Milliken’s factory and headquarters are based). Devereux focused her work on the Northern Soul movement, born in the north of England in the late ’60s in venues such as the renowned Wigan Casino. As part of the research for the collection Devereux spent time watching a visual representation of the music on a modular synthesizer that captured the Northern Soul music through the screen. Tis inspired the form and shape of the patterns and forms found throughout the collection. Inspiration was also taken from nightclub lighting effects, typography seen on tickets and posters, dance movements, spinning records and the fashion of the Northern Soul movement. To turn Charlotte’s concept into reality, Helen
Lloyd, senior designer at Milliken, took up the next stage of the process, refining and developing Northern Soul into a fully realised, commercial flooring collection. Tere are four designs in the collection. Te first, Soundtrack, is inspired by retro prints and record labels of Northern Soul from the 1970s. Geometric shapes represent the movement of spinning records and the design can be used as a statement piece or softened with more neutral patterns, used to define walkways, in circulation areas, break-out spaces, or can even be used as a feature rug. Night Flyer is inspired by Northern Soul club flyers, posters and tickets and references retro colouring, typography and graphics taken from the era. Strobe Light is inspired by club culture lighting, denoting linear patterns cast through strobe lights, with a contemporary modern herringbone effect.
Lastly, Floor Filler is inspired by Northern Soul dance floors. Contemporary commercial tones can be varied from tile to tile to replicate the changing light effects seen on a dance floor but, where required, it can be used to give the appearance of one overall colour.
Te Northern Soul collection is made from Econyl yarn, which uses 100% regenerated content.
millikencarpet.com
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