064 FOCUS
Interview Stephen
Quiddington
Q&A Interior Design
Stephen Quiddington, director at Q&A Interior Design, details the importance of engaging with the client to achieve the very best end result…
What is your own background and what was the path that led you to working within hospitality architecture and design?
I initially studied exhibition design for four years at ND and HND level but then went on to do a degree in interior design. When I left college, my first job was in exhibition and event design before forming a design partnership in London with a college buddy of mine. We took on projects in event, exhibition and interior design, but at this point I could tell that my passion was in interiors and hospitality. I formed my own interior design company in 2006 and we now specialise in restaurant and cafe interiors.
What defines your studio’s approach to projects in this sector?
We are a small team of like-minded creatives who are able to work directly with the client and build a strong working relationship that is essential to the success of any project. We positively encourage the involvement of our clients at
every level. We provide many years of experience to extract the client’s vision and not dictate our own studio style. I think that is fundamental and it is important to listen and understand the client’s loves, loathes and dreams. We will add value along the way and make sure that we always exceed the client’s expectations.
Given the ever-evolving nature of consumer tastes and trends, how do you go about delivering longevity in the designs that you create?
I think you just have to keep evolving with the trends but be very aware when they become trite. It is no different to fashion in that sense. Restaurants will always need a freshen up every five years. You cannot stand still otherwise the competition just becomes more appealing. We do try to specify design elements that have a timeless quality whether it be in the lighting, furniture or some wall cladding. Tis can balance the overall aesthetic alongside new trends.
What does the future hold for hospitality design in the short and long term?
Te high street will be key for the future of hospitality and a real positive opportunity. Online shopping has devastated
‘Restaurants will always need a freshen up every five years’
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