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brief to serve up a fresh new personality with bold new colours and graphics.
What does the future hold for hospitality design in the short and long term?
Part of me wants to say authenticity is key (I probably always will). However, I also think that people also want escapism and just a fun experience out. Te diversification of hospitality is getting broader and more and more we are asked to design environments which provide escape. People want to be taken somewhere different and novel. It could be an original 1970s cafe, a Lower East Side dive bar, a hibachi restaurant with cabaret, bingo in a fisherman’s shack or just an old-fashioned pub.
Escapism in design works if it is genuine, and we’ll see more creative iterations of this as brands try to achieve it.
What recent project presented a particularly interesting or unusual design challenge? For their first new Bounce venue since the pandemic, State of Play Hospitality wanted to make a statement with a fresh design concept that stood out in the hospitality sector. Tey turned to us to develop a complete, new brand transformation for the opening of Bounce Battersea, with a
Above and below The design for Bounce Battersea ‘takes inspiration from the ping pong parlours of days gone by, fusing that sense of after-dinner party lux/glamour with the more athletic competitive nature of the sport today’
Te design for Bounce Battersea takes inspiration from the ping pong parlours of days gone by, fusing that sense of after-dinner party lux/glamour with the more athletic competitive nature of the sport today. Tat’s why we carefully paired fluted timber panelling with the sharpness of polished concrete and dark red ceiling sports hall demarcation. We build on this further with layers of texture and interest with the use of penny tiles and grid line pattern fabrics. As soon as people enter the space, we want them to grasp the sense of tongue-in-cheek fun that plays out in little discoverable surprises throughout, but at the same time feel relaxed with the subtle touches of lux. As well as being a place to play hard and compete in this new home of ping pong, it is a home from home, where people can equally relax and feel at ease and possibly spoilt. Te design was not without its challenges. Working within a listed building always presents some kind of challenge. But with Battersea Power Station – which is such an iconic building, inside and out – it is fair to say we had to work within quite a few restrictions. Would we call these challenges? Possibly, at times. More so, it made the design process a particularly interesting one where we had to think of creative work-arounds to still produce the distinct designed look and feel we were aiming for. Battersea Power Station is known for its brutalist, industrial architecture but the challenge we faced was how this married up to the athletic sport of ping pong. Te answer was to bring out the sports hall auditorium feel of such a huge space, and incorporate the quirky features of the building into the overall designed elements. In the end, we relished the building’s features and sought creative ways to make them relevant to the Bounce brand, bringing in tongue-in-cheek ways of incorporating fun elements.
shed.design
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