088 FOCUS


Above and right State of Play Hospitality wanted to make a statement with a fresh design concept that stood out in the hospitality sector


What defines your studio’s approach to projects in this sector?


Always be relevant – to the client, to the market and to the end user. Substance over style is a good way of defining our approach and is our guiding principle when coming up with an original scheme. It is easy to get carried away with a concept and add layer upon layer, which can dilute the original idea. We think simplicity leads to beauty and makes a scheme more impactful; and that is what we’re here to do – create memorable experiences which leave a lasting impact.


Given the ever-evolving nature of consumer tastes and trends, how do you go about delivering longevity in the designs that you create?


Original design will always outlive trend. We design spaces to have an enduring value, a timeless appeal, that is rooted in authenticity. We also think that if you can create an environment that connects with the customer then it can transcend the space to become a following, a movement and even an institution. Tis can then truly deliver longevity.


ALL IMAGES: KRIS HUMPHREYS PHOTOGRAPHY


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