058 FOCUS
‘WE USE LIGHT to stir up feelings, create sensory experiences, and make beautiful places that people will remember,’ says François Roupinian, founder of Montreal- based Lightemotion, which has just marked its 20th anniversary.
Feel the glow
Canadian lighting consultant Lightemotion has, as its name implies, built a reputation for creating schemes that ‘stir up feelings’, says its founder François Roupinian
While it has a portfolio of architectural lighting projects, as its name implies, it is a lighting consultant which has carved a particular niche in the world of branding and experience, exploiting the ability of illumination to stimulate the senses and the emotions. ‘Lighting is much more than a technical commodity,’ says Roupinian. ‘We go beyond just the technical approach or the visual aspect of lighting. We focus on the sensory experience of the visitor, psychology and the senses. We want to help create your brand. Telling your story with light.’
It is a rewarding seam to mine considering the current zeitgeist that has seen the most prosaic shopping transaction or visit to the museum transformed into an entertainment experience. Given the theatrical flair evident in many of the company’s schemes, it is perhaps not surprising that Roupinian’s background is rooted in the stage. Te company initially specialised in theatre arts and multimedia, before extending its remit to architecture and museum lighting. Roupinian began building and tinkering with lamps as a teenager, he told Azure magazine:
‘My background is eclectic: in the 1990s, I worked major underground techno events for the likes of Daft Punk and
Above
Fairmont The Queen Elizabeth hotel, Montreal
‘Lighting in architecture can be dramatic. The soft backlit panel creates a transparency effect with the perforated metal. The general lighting is tucked away and almost deeper in the space, leaving the ceiling feature to create the sense of arrival. The goal was to generate emotion upon arrival. We wanted to create a story with a theatrical approach. For this purpose, the interior and exterior lighting is entirely integrated into the architecture and the customers are submerged into different lighting atmospheres that allow them to have various experiences all within a single signature’
STEPHANE BRUGGER
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