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spokesperson. “This reflects the company’s commitment to making the purchase of a garden building as straightforward and satisfying as owning one. “We delivered a fresh brand identity, a new brand-centric website, and a dynamic brand film that educates consumers on essential purchasing considerations. The overall brand refresh elevates Powersheds from a practical product to an aspirational lifestyle choice,” said the spokesperson, adding that the new approach for this product category would “set Powersheds apart in a crowded market”. Propaganda managed the entire rebrand, working with Tungsten Productions on the film, Ride Shotgun on CGI, and Show+Tell and Verse on the website.
The brand film on the new website (www.
powersheds.com) sets out the common pitfalls of some parts of the traditional sheds and log cabins industry – such as complicated and unnecessary design requirements, inferior quality timber, inferior quality roofing products, and weak shed structures – and explains how to avoid them. The film, which can also be viewed
on YouTube (
https://www.youtube.com/ watch?v=M3SYJbjNC_Q&t=6s) then covers everything that consumers need to know about Powersheds products, including:
• A short introduction to what the brand is about
• An overview of the quality of the product
• How the product is best to withstand all weather conditions
• How the product’s structure ensures longevity
• The benefits of its modular design, making it easy to install and deliver
• An overview of Powersheds’ sustainability efforts
“We’re really pleased with the rebrand,” said Mr Sutcliffe. “It helps us stand out in a traditionally old-fashioned yet highly competitive industry. The early response has been fantastic, with a lot of interest, and we’re confident this will be a great year for us.”
Also towards the end of last year, Crane Garden Buildings, another manufacturer and supplier of premium timber buildings of all types (including garden sheds, outdoor offices, summerhouses, and greenhouses), installed a state-of-the-art robotic spray paint line at its headquarters in Narford, Norfolk. After planning this for several years, the multi-million-pound conveyor line was publicly revealed for the first time at an on-site event to celebrate the family-run company’s 50th anniversary. It is the largest investment the company has ever made. Now fully operational, the investment is expected to be fundamental to the business’ plans to grow by 10% year-on-year over the forthcoming decade.
The new line is a power-and-free overhead conveyor that moves the company’s buildings through the factory, removing approximately half a million manual lifts a year. Once on the conveyor, the building panels pass through the robotic paint line and then into a drying system, which ensures the paint is applied and dried under consistent ideal conditions. As well as significantly improved health and safety for the company’s factory team, it will offer greater consistency and precision, give the team better control, and maximise the factory space the business has in Narford without having to purchase further land or facilities.
Crane Garden Buildings has also confirmed that no jobs will be impacted by the installation of the overhead conveyor. Instead, it will require a new skillset with its factory operatives moving from manual labour- centric roles to software management. “This new robotic paint spray line is the biggest investment we’ve ever made, without question,” said James Crane, owner of Crane Garden Buildings. “It represents our commitment to growth and quality for the future.
“This has been in the works for nearly a decade. Robots eliminate human error and ensure a consistent, high-quality finish every time. However, the robot is just one part of the story. The entire production line is where the real value lies. We deal with over 10 million different permutations of building designs, and each one is unique in size, colour, and components. Getting a system to
manage that complexity has taken a lot of time.
“However, the real advantage of this line is that it eliminates around half a million manual lifts a year, which significantly improves health and safety for our team. We’re shifting the skillset from manual labour to software management, which is a better fit for the new generation of workers. “What this line also allows us to do is maximise the use of our existing space, so we don’t need to expand into a new facility. It also sets us up for the future, allowing for steady growth of around 10% per year over the next decade, without needing more physical space.”
Meanwhile, specialist garden building manufacturer and retailer Woodlands Home & Garden Group also had a busy 2024, opening a new warehouse, distribution and sales hub in Scotland. The 40,000ft2
site is
located in Glenrothes, Fife and is an exciting development for Woodlands as it looks to expand its operation across the whole of Scotland.
The new hub is managed by Chris Devanny who has extensive experience within the garden building market. In addition to overseeing the 22,000ft2
warehouse and
distribution facility, Mr Devanny is also leading the development of sales, service, and installation operations across Scotland. The Glenrothes site also houses a new Tiger garden building franchise, opening in partnership with Anchor Timber Buildings, which will accommodate more than 110 garden buildings in an 18,000ft2
indoor
Above: Crane Garden Buildings’ new robotic spray paint line
display area. The show site in Glenrothes has been operated by Anchor for over 40 years, and having established a successful reputation across the region, it took the decision to partner exclusively with Tiger earlier in 2024 to help supercharge its growth. “We are delighted to get this deal over the line and the opening of a new hub in Glenrothes provides us with the opportunity to further develop our sales growth and service across the whole of Scotland, which we believe is a really important and exciting region for us,” said Ross Moran, chief executive at Woodlands Home & Garden Group. “We have worked successfully with Anchor for many years, so the appointment of Chris as our general manager not only ensures continuity for all our customers, but also provides the business with a highly experienced and ambitious individual.” “The new Tiger franchise is also another significant step forward for Tiger’s offline strategy, which is creating a network of franchise-operated locations across the UK to complement our existing online success and build on our position as the UK’s market leader in garden buildings,” said Mr Moran. ■
www.ttjonline.com | March/April 2025 | TTJ
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