28 | Customer Focus: Kitchens
SUMMARY
■ Howdens says the ‘Crafted Kitchen’ is in vogue
■ Wren says the Scandinavian influence is here to stay
■ House Beautiful magazine highlights the prominence of natural materials
■ Walnut, in particular, is proving popular
NATURAL APPEAL
Natural materials generally, and timber in particular, figure prominently in style forecasts from manufacturers, retailers and the home-style media. Mike Jeffree reports
One of the new style trends highlighted by Howdens is ‘New Classic’, featuring beaded Shaker units in rich shades, such as ash- green, “creating a traditional palette with a contemporary edge”.
The ‘Crafted Kitchen’ is also in, says the UK’s biggest fitted kitchen supplier. This is about “elevating rustic design”, comprising Shaker styles and achieving a handcrafted look with solid-wood worktops. Wren says Scandinavian influence is here
to stay. “As well as the popular Japandi look, signature pale wood is being embraced throughout kitchen designs with our Infinity Plus Ultra Scandi doors and on-trend wooden edging creating a contemporary feel,” it says.
Layering is also in the moment, Wren maintains, combining contrasting colour and texture, such as reeded panels with smooth slabs.
House Beautiful also highlights the prominence of natural materials, “from stone and marble to sustainably sourced oak and walnut”.
“Organic materials are championed for their unique imperfections, adding depth and authenticity to kitchen spaces,” says the magazine.
Above: Naked Kitchens Anmer: The company is seeing growing demand for “walnut that looks very natural”
TTJ | March/April 2025 |
www.ttjonline.com
It adds that designers at Scandinavian kitchen brand Nordiska Kok note a focus on durable combos, blending wood and stone and dark and light tones. Wood in its own right, says House Beautiful, also deserves its “moment in the spotlight for continuing to bring warmth
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