REGIONAL REPORT Ӏ MIDDLE EAST
largest crawler in the UAE. This, it claims, is ‘a true testament to our unmatched strength and the trust of our customers in the region’. Zoomlion has been actively visiting the region over July and August as part of its Global Service Tour – where 14 teams of service engineers have been going to key markets around the globe. Zoomlion also held a recent
product launch event in Riyadh, Saudi Arabia, which, it claims, is leading to contracts worth over 32 million USD (with approximately half of this going to concrete machinery contracts). The event showcased a range
of new products specifically designed for the local market, including construction cranes, tower cranes, concrete machinery, and earthmoving machinery. These products were optimised for Saudi Arabia's high temperatures and unique conditions. Zoomlion says the launch represents a significant milestone for it in the Saudi market.
SANY'S STRATEGIC EXPANSION At the end of July Chinese manufacturer Sany announced the opening of a new branch in Abha, Saudi Arabia. Like Zoomlion, it says the expansion marks a ‘significant milestone’; for Sany,
this ‘in its commitment to providing top-tier construction and heavy machinery products and services to customers in the region’ and the move is part of what it describes as a ‘strategic expansion in the Middle Eastern market’. The new branch is equipped with state-of-the-art facilities, says Sany, including an advanced service centre with the latest diagnostic and repair tools, an extensive stock of spare parts, and a team of highly trained technicians. As such the Riyadh Operation Center is equipped to handle a wide range of customer needs from maintenance to emergency repairs. It also has a showroom.
Zoomlion's
product launch event in Riyadh
Sany says the new branch means it is now ‘better positioned to meet the growing demands of our clients in the southern region of Saudi Arabia’. “This facility is not just a hub for operations; it's a bridge to closer partnerships with our clients in Saudi Arabia and the broader Middle East region,” says Mr, TAN, President of Sany Middle East. One way it aims to meet its
Sany’s new Abha branch
client’s needs is through what it describes as ‘enhanced after-sales support’. Sany says this includes free labour fees until the end of the warranty period, minimal service charges post-warranty, and what it claims as the largest stock of spare parts in the Middle East
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