MIDDLE EAST Ӏ REGIONAL REPORT
MAKERS TARGET MIDDLE EAST
The Middle East is currently a magnet for crane companies seeking to increase their penetration and bulk sales are booming. Julian Champkin and Christian Shelton report.
The reflex reaction when considering lifting in the Middle East is to think ‘oil.’ Certainly many cranes are being used for that purpose but some truly astonishing infrastructure and high-rise projects characterise the region as well. Manufacturers are, of course, keen to supply cranes for the jobs. China is one country making a determined effort to increase its penetration and market share in the Middle East. In August 2023 Xuzhou Construction Machinery Group (XCMG) officially opened its Saudi Arabia subsidiary company in Riyadh. In August 2024, after just a year of operation, it completed a bulk delivery of its flagship XCA160H cranes, in
customised special paint schemes, to the Middle East market. XCMG describes the despatch
as ‘strategic’ and as ‘reinforcing global leadership.’ The despatch ‘underscores XCMG's deep understanding of regional requirements’ it claims. ‘This delivery is part of our broader strategy to strengthen its presence in key international markets.’
TAILORED ALL TERRAIN The XCA160H is a high- performance all-terrain crane that has been tailored specifically to the Middle Eastern market. The machines have been
Bulk delivery of XCMG’s XCA160H
engineered with advanced features designed to withstand the extreme temperatures and working
environments of the region. They have enhanced cooling systems, dust-proofing, and specialised coatings to protect against sandstorms and high heat, with the aim of ensuring reliable operation throughout the year. A distinctive special livery
reflects the client's corporate identity – but, as XCMG points out, it also enhances its own brand visibility on construction sites across the region. “We are profoundly gratified
to present these custom-crafted cranes to our esteemed partners in the Middle East,” said a senior XCMG executive. "This endeavour underscores our unwavering dedication to delivering premium products [that are] tailored to the specific requirements of international markets. We eagerly anticipate deepening our engagement with the region and nurturing enduring collaborations with our esteemed clients.” Another Chinese manufacturer,
Zoomlion, has also just enjoyed a bulk delivery to the UAE where a customer has placed an order for over 50 units. The order primarily comprises
rough terrain cranes, but also includes its showcase 1600 tonne capacity ZCC18000 crawler crane. Zoomlion says once the ZCC18000 arrives in the region it will be the
14 CRANES TODAY
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