CINET NEWS What it is like
How GBPA winners and participants become successful True entrepreneurs develop a sense for new business. Also, in changing markets, entrepreneurs follow new directions and invest in new opportunities. Participation in the CINET Global Best Practices Awards Program has proven to be a fantastic tool to focus on optimising your business performance. Over the past 10 years 750 professional textile care companies participated and achieved to be rewarded with an Official PTC Nominee Certificate for performing their services according to international standards of best practices. Delivering the best quality and the best sustainability at low cost.
International research proves over and over again that high quality in PTC processing and services are the most important business factors. So all participants are winners in and for the industry, because they provide services where customers and societies can rely on.
Winners demonstrate their success
PTC companies who communicate their participation and success have demonstrated to be even more successful. Please find below an example of a company that has done that with great extra sucess. They received great PR by
A to be a winner
CINET World Congress and Global Best Practice Awards 2024 (GBPA24) 8-9 November in Frankfurt runs alongside Texcare 2024
radio, country journals, social media, clients, and so on. Where the industry is not normally recognised by these media at all, all of a sudden s mainstream media attention with exposure to millions of contacts was realised.
It is excellent PR for the industry and this also supports the turnover of the companies directly involved.
A day to remember 21 October 2022 was a day to remember for all related to the Lavans company. Lavans believes its employees are its most important asset. After winning the GBPA 2022 its Overall Award in Milan, this was strengthened as never before. The Lavans Team gained confidence and were proud as never before and professional marketing resulted in a boost of customer and society appreciation. It was recognition nobody at Lavans expected when participating in the Cinet Global Award Program.
Preparation
August 2022, two months before the Milan event, the complete Lavans staff of 250 colleagues were notified that the company was participating in the GBPA 22 competition via an inspiring card and their internal website. Lavans CEO, Tristan van der Waart explained with a video message the GBPA objectives and methodology and
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expressed his ambition to go for the highest scores. Some days before the competition the complete staff was informed how they could follow Lavans and its competitors’ pitches online in the last part of an intensive and exiting internal dialogue to ascertain the best performance in Milan.
The young generation
The full management team of this family- owned company travelled to Milan to do the pitch. After a long day waiting, finally, at the GBPA 22 Ceremony, the announcement came; unexpectedly (to Lavans) the company was the overall winner.
Immediately after the presentation congratulations came in from employees, business colleagues, customers, friends, and so on. Numerous e-mails kept arriving well into the weeks thereafter. The management organised a series of festivities and everybody wanted to know how Lavans managed to win this award. This was to a large extent about the exceptional teamwork of Lavans and its philosophy of self-regulation. But this was only the start.
“Together we are gold”
An intensive PR of being the World’s best Industrial laundry was actively organized via mailings, documentation, adverts, social media, banners, signing, outdoor signings, etc., etc. This was repeatedly done over months. Editorials and free publicity kept on coming for months and in this period marketing campaigns were developed.
Operation Willy Wonka
PURE GOLD: 2022 winner Lavans mined some excellent PR from the event
8 LCNi | May 2024
In early 2023 Operation Willy Wonka was launched. Over 6,000 candy packages were distributed by the service staff to all customers. On the label the slogan “Together we are gold” invited customers to comment and give their experience via a
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