SPOTLIGHT ON SPAIN
COOP LIFE: Miele says flex-living, student homes and co-living have been kind to self- service machine sales
will shape the industry in the mid-term.” Another laundry solutions manufacturer in the Barcelona region, Girbau, also sees acceleration of expansion in the Spanish laundry sector thanks to strong results, which has been achieved by the company in the local market in recent years. Paulo Barreira, Girbau Iberia president comments: “In 2023 and early 2024, Girbau experienced significant success
industrial washers and dryers, which facilitates analytics for good business optimisation and improve productivity and efficiency.” However, despite the positive outlook, Colomer warns that the industrial laundry and drycleaning sector in Spain also faces some major challenges:
Operating costs: Operating costs, such as energy, water and rent, are high and can negatively affect the profitability of the business.
Sustainability: The sector has a significant environmental impact due to water and energy consumption. It is important that companies adopt sustainable practices to reduce their environmental footprint. In this regard, says Colomer, Domus is working on policies to reduce its footprint, and is also proving to be a pioneer for example with unique water recovery equipment in the laundry sector, which brings immediate savings to the owner and contributes to the care of the planet. “In addition to the general challenges of the sector, industrial laundry and drycleaning companies that focus on the Horeca sector also face some specific challenges. Horeca companies require a high quality and personalised service to meet the needs of their
customers.Industrial laundry and drycleaning companies must be flexible to adapt to the changing needs of their customers, such as peaks in demand during peak seasons. At the same time, for Jensen-Group, the Spanish market is also one of the highest priority in Europe. Nicolas Gostony , head of marketing, Jensen-Group, says: “The Spanish market has been one of the most dynamic markets related to hospitality segment as our country enjoyed the visit of 85 million tourists in 2023 which is a new record. This has been a key factor to help many laundries to cope with the debts and costs related to lockdowns and travel restrictions the past years. Jensen has been growing quite considerably in the past two-to-three years thanks to the wide portfolio of solutions and to be closer to their customers, trying to listen to their needs, provide the right service and approach to each demand and requirement. It is still long way ahead to improve in many different fields but what is clear is that digitalisation, innovation and automation of many manual processes are keys for the future.”
Gostony believes that tourism will continue to be a key factor for a further growth of the local market, although also new industries and regulation will boost other segments like garments and white rooms. “Our market is impacted, but the dominant presence of two key players who have at least the 60% of the whole market means this concentration can grow and impact the natural evolution of a more atomised market. We see a growing demand of substantiality requirements in all our processes which
14 LCNi | May 2024
in Spain’s laundry and textile care market. We’ve diversified our sales by segment to better cater to our customers’ specific needs, yielding important outcomes, in the food sector, commercial and industrial laundry, while at the same time further strengthening our leadership in the hospitality, care homes and vending sector. “Additionally, our GS7 series has been exceptionally well received by our customers, showcasing effective gains in energy efficiency and water savings associated with the innovative digital features of the GENIUS series. Drycleaning faces important challenges for growth as new processes such as wetcleaning are a growing trend, for washing efficiency and ecological/environmental reasons. As in the last two years, we believe that growth will continue, as the number of travellers to Spain is expected to grow in the coming years and evolving consumer preferences for efficient laundry solutions. “However, the industry faces significant challenges, particularly in embracing sustainability and enhancing energy efficiency. Our purpose goes beyond profit – we’re dedicated to creating a positive impact on both people and the planet.” Alma Milvaques, commercial director of Laundry Christeyns Spain , says that in 2023, lthe aundry chemicals giant experenced significant growth in the Spanish laundry and textile care market, standing out in the hospital laundry sector. In addition, significant growth was recorded in key areas such as the Balearic Islands. Important energy recovery projects were carried out in industrial laundries, with the introduction of the Gama Heat-X product line.
“As for the first months of 2024, the company continues its focus on energy recovery projects, and has expanded its efforts with the launch of water recovery projects under the Hydro initiative. With regard to future expansion, Christeyns is committed to continue working to grow in the Spanish market as an exoert able to offer a comprehensive service: from the supply of highly efficient products and processes, to precise dosing equipment, production data management systems, water and energy saving equipment.”
Peña Rocha from ASTYLCAM concludes: “Madrid is currently the fourth financial city in Europe and has grown by 32% economically in the last year and exceeds the Spanish average by more than 12 points. These figures attract investments and investments attract and increase our businesses.” Still, she says, the big problem is the lack of trained personnel. “Spain needs to train our young people. Artisans are needed and we don’t have them. This is a big problem because it does not allow businesses to grow as they should and discourages potential entrepreneurs,.”
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