SPOTLIGHT ON SPAIN
our customers in Spain at all. We invested in new technologies and processes to improve our efficiency and service quality. We will further strengthen our partnerships with key players in the Spanish laundry and textile care market.”
Like Peña Rocha, Tienemann recognises that the tourism industry is a major driver of current economic growth in Spain, saying that while the increasing number of tourists visiting Spain will create a greater demand for laundry services as well as the higher hygienic standards after the pandemic which impact the requirements and public tender for healthcare laundries. “Another factor which impacts the sector is the increasing demand for laundry services related to washing and/or renting of workwear linen as such as related services. This appears with a no less stringent requirements in terms of hygiene and environmental protection from public parties. The consequences are an increase in the need for external services in the workwear market. At the same, he reckons, the laundry industry in Spain faces several challenges, including:
The industry is struggling to find qualified workers, such as laundry attendants.
The cost of labour in Spain is relatively high, which can make it difficult for a laundry to maintain a good revenue. The rising cost of energy is increasing the operating costs of laundry businesses.
The industry is under pressure to reduce its environmental impact.
In the meantime, another global player, Alliance Laundry Systems, also considers the Spanish market to be one of the most promising for its growth, putting particular focus on the on-premise laundry (OPL) sector. Jose Gutierrez, country manager Spain/Portugal for Alliance says: “For a laundry equipment manufacturer such as ALS in Spain, the OPL market presents a prime expansion opportunity, covering the needs of businesses like hotels, hospitals, and spas seeking reliable on-site laundry solutions. As well, with a growing trend towards outsourcing laundry services, establishing partnerships with OPL operators can secure long-term contracts and consistent revenue streams. Additionally, the expanding laundromat business segment offers avenues for equipment supply to self-service laundry facilities, meeting the demand driven by urbanisation and tourism.’
Gutierrez continues: “The rise of dual-income households, the lack of free time in families drive the demand for outsourced laundry services and drycleaning.”
There are big plans for the Spanish market for another German player, namely, Miele Professional. The company says it has achieved some strong results in the market in recent years, planning further expansion. Jürgen Schäfer, Miele regional director marketing SEE HoReCa, care, self service, business unit professional, says: “The year 2023 was, and the beginning of 2024 is, for Miele Professional another very strong year in Spain or, better said, the continuous strong growth we have seen in the past years also continues in 2024. Especially within the laundry sector or more precisely in the OPL sector we are serving several different customer segments, from small boutique hotels up to large scale hotels in the highest star ratings, nursing homes and many other special customer requests.”
According to Schäfer, particular attention is also paid to self-service laundry for some sectors like student homes, flex-
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living and co-living environments. “They gained a huge space in the market with their in-house laundry requirements, and Miele Professional in Spain was able to achieve a very good market share working with the main big players in these areas. We triggered this market thanks to ‘appWash’ (a Miele group member), a complete digital solution able to manage your in- house laundry for students or other kind of users. Alongside that we also offer with Bloomest - which is 100% part of the Miele Group - turn key solutions for investors within the coin laundry industry.” Schäfer adds the company continues to look for new ways for energy and water savings with its solutions and products in Spain. Schäfer hopes for a strong demand for laundry processes, especially for the in-house laundry process in 2024. “The hotel industry is growing and Miele offers solutions which are providing hotel owners reliable high quality cleaning processes with the lowest possible environmental impact due to lowest water and energy consumption. One of the challenges now is the environmental aspect, as logistics costs are significantly increasing. Outsourcing is getting more and more expensive, whereas the in-house laundry offers here a very attractive alternative for the hotel owner – related to savings potential and not to forget having the full quality control in house for the high- end linen and towels.
According to Edouard Colomer at Domus, a global laundry solutions innovator and and manufacturer based near Barcelona, the industrial laundry and drycleaning sector in Spain has experienced steady growth in recent years, driven by the demand for services from companies in various sectors, such as the hospitality industry, the healthcare industry, the textile sector and cleaning companies.
“Domus has also evolved and grown with the sector, constantly investing in technology to offer equipment and solutions that adapt to the demands of the sector, such as specific machinery for hospitals and residences, models for mops (very focused on cleaning companies for example), advanced software with connectivity to have all the traceability and control of the business and the machines, among others. “This trend is expected to continue thanks to factors such as increased tourism activity, growing outsourcing of non-core services, and greater concern for hygiene and safety. The adoption of new technologies, such as automation and IoT, can help improve efficiency and productivity in the sector. Domus in this regard is already offering Domus Connect: the IoT free of charge in
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stahl-waeschereimaschinen.de May 2024 | LCNi
23.04.2024 10:44:11 13
23/04/2024 09:55
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