CEO DIARIES
BVS are investing in AI-powered predictive maintenance systems.
Seeing all those efforts converge into a seamless system capable of lifting hundreds of tonnes is incredibly satisfying. In this industry, every achievement feels both collective and deeply meaningful.
Why should people want to join and work in this industry? The crane and lifting industry offers a unique combination of technical depth and human connection. It’s one of the few fields where young professionals can simultaneously engage with engineering, automation, finance, and global trade – often within their first few years. The learning curve is steep but immensely rewarding, and the satisfaction of seeing tangible results is unparalleled. Our field also teaches something that
textbooks cannot: empathy in global business. At BVS, we work with partners, suppliers and customers from vastly different cultures – from the Middle East to Scandinavia, from Central Europe to Australia. Each market brings its own rhythm, mindset and expectations. Navigating this landscape sharpens not only your technical expertise but also your emotional intelligence, communication skills and strategic agility. Working across continents sharpens your emotional intelligence as much as your technical knowledge. You learn to navigate different negotiation styles, decision-making processes and expectations while staying
focused on everyone’s shared goal – delivering excellence. Moreover, as sustainability, automation and digitalisation reshape our industry, young people with data-driven, analytical, and creative skills will find endless opportunities to make a difference. It’s a career that rewards curiosity, cross-cultural awareness and the desire to build something that literally moves the world. Young professionals who are curious, analytical and digitally fluent will find limitless opportunities here. As sustainability, automation and digitalisation reshape the lifting industry, those with a cross-disciplinary mindset will be key drivers of innovation and transformation. That’s why I believe this sector reflects the spirit of GLAD: Growth, Learning, Advancement and Development. It’s a career that challenges and develops you across many dimensions – technically, intellectually and interpersonally. When you see a crane you’ve worked on lifting critical components at a port terminal or steel plant, you feel proud not just of the machine, but of the teamwork and impact behind it.
What are your expeactations for the industry going forward? The crane and lifting industry is undergoing a major transformation shaped by three powerful forces: automation, sustainability and digitalisation.
Customers are no longer satisfied with
just robust machines – they seek smarter, more efficient, and more connected solutions. This is driving demand for automation technologies, remote diagnostics, real-time data monitoring and seamless integration with smart factory systems. At BVS, we are actively investing in AI-powered predictive maintenance systems, using sensor data to detect anomalies before failures occur – enhancing both safety and reliability. Sustainability has moved from a competitive
edge to a core expectation. Our factories operate entirely on solar power, with photovoltaic panels covering every rooftop. We’re proud to be the first and only crane manufacturer listed on Borsa Istanbul that transparently reports its annual sustainability targets and achievements. Our cranes are increasingly equipped with regenerative drives, lightweight structures and intelligent control systems that reduce motion cycles and minimise overall energy consumption – combining ecological responsibility with economic efficiency. Yet, the path forward is not without challenges. Global supply chain volatility, raw material fluctuations and the ongoing competition for skilled talent remain significant hurdles. That’s why we invest continuously in localisation, engineering resilience and human capital – from internal education programmes at BVS Academy to university industry
www.hoistmagazine.com | December 2025 | 17
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