CEO DIARIES
electromechanical modernisation and 24/7 emergency service. Each centre is staffed by local experts, fully euipped crane service cars, enabling fast response and technical precision on-site. Across the Atlantic, our Chicago office in the US has also begun to produce promising results, strengthening our position in North America and paving the way for sustainable long-term growth. Another key differentiator is our R&D capability. In 2024, we doubled our R&D area and now employ nearly 50 engineers, many holding MSc or PhD degrees. Working closely with universities and technology institutes, we focus on automation, digitalisation and structural optimisation. Our progress is reflected in Turkey’s national ranking of R&D investors, where we climbed 170 positions to become the 240th largest investor. Finally, our BVS Academy enhances the skills of employees, customers and distributors worldwide, ensuring knowledge continuity and safe operation. With innovation, partnership and sustainability at our core, BVS
Cranes continues to combine engineering precision with human expertise – delivering lasting value for every customer. By combining engineering precision with
long-term thinking, BVS Cranes continues to grow – not only in size, but in its lasting impact on the industry and our global partners.
What do you like about working in this industry? What excites me most about the crane industry is its direct and visible impact. Every project we deliver contributes to global progress – lifting tonnes of molten steel in mills, moving containers in ports, hoisting massive turbines in power plants, assembling components in renewable energy facilities or maintaining wagons in railway depots. Witnessing a crane we designed and built operating safely on-site brings an immense sense of pride and purpose. It’s also an industry where engineering meets trust. Every crane we produce is not just about tonnes and metres, but about people’s safety, operational continuity and
national infrastructure. The complexity of these projects, the cross-border collaboration involved and the pace of technological advancement continuously challenge and push us to grow. The industry also evolves constantly. Beneath its traditional exterior lies a world of transformation powered by automation, digital twins, AI and green energy. For me, who values both behavioural insight and technology, this blend of human intelligence and industrial innovation is deeply inspiring. Equally fulfilling is the global collaboration.
Every region – from Scandinavia to the Middle East, from Australia to the Americas – brings different business cultures and problem- solving styles. Managing this diversity requires empathy, adaptability and strong communication, all of which make our work intellectually rich and personally rewarding. Finally, teamwork remains a vital source of motivation. Much like basketball – where every pass, tactic and decision matters – our success depends on the coordination of engineers, welders, designers and field technicians.
BVS Cranes exports to 94 countries across six continents.
16 | December 2025 |
www.hoistmagazine.com
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