In focus LeasePlan
LeasePlan is the current holder of our Leasing Company of the year (over 25,000 vehicles), Martyn Collins speaks to Neill Emmett, Head of marketing, about fleets transitioning to EV in time for 2030.
I
Above: Neill Emmett discusses progress in the transition to EV by 2030.
Below: Neill says EV supply continues to be a challenge and it depends on manufacturer, and what type of vehicles people are after.
first ask Neill if he believes that fleets will be able to transition to EV in time for 2030 – and how LeasePlan can help their customers with the move? He says: “The starting point is research, and our insights revealed 29% of fleet managers feel they lack sufficient knowledge to help advise their drivers on EVs. Yet nine out of 10 people questioned in our LeasePlan Survey, said they’re still expected to be the EV expert within their business. LeasePlan is working to bridge that gap. That’s the challenge we’ve got, so we’ve developed a load of tools, guidance, and expertise, to help people through. The premise here is education to empower people. “For, instance, our EV Readiness tool, helps customers evaluate their current position, their maturity in the adoption process, and how far they are on the journey. Then when the fleet managers have worked out their maturity, we then have a ‘Driver Assessment tool’ – that’s on an individual basis. Asking if an electric vehicle is right for you? Can you charge at home? What sort of distances are you travelling? Then, we provide guidance on charging, whether that’s workplace charging, or how to set up your drivers for home charging - across the board.
LeasePlan will support businesses as they transition to EVs.
“Depending on the size of the organisation, we would then support with EV fleet consultancy. The consultancy would start with suitability of vehicles, the funding of products – it’s about what is the most relevant for that organisation to help them on that journey. “The real focus is education, and we’ve seen a big challenge here. If you think a few years ago, there was a lot of conversation about range anxiety, and then you hear about charging anxiety. The reality is, it’s change. It’s helping people understand, and that’s where we feel the tools, the education we’ve done with our ‘Electric Moments’ awareness campaign and things like that help people through. The more you can help someone through the journey, and feel like it’s their decision, the better it is.”
Neill tells me that interest in EVs continues to accelerate for business and personal leases. He says: “As you appreciate SMMT data shows new registrations for battery-electric vehicles (BEVs), are up 59% year on year, and this is reflected across our order book. There’s no room for complacency though, as we’ve moved through the early adopters, and we’re now coming into the second cohort. They’re the ones that need more sustained support through this engagement. Again, this comes back to the education, as mentioned.
26 | June 2023 |
www.businesscar.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53
