The Business Car Files BYD Europe
Above: Eris Yahsi, BYD head of corporate sales, says 2023 will be a year of sustainable growth for the manufacturer.
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start by asking how will BYD fleet business work in the UK? Will it be via a specific salesperson in the dealership, or will it be done centrally? He says: “I think both ways because of the structure. We work on an international level with big corporate customers and lease companies on an international level. But as we all know, the real work happens at the local level. Dealers know the customers and can provide good service. Very close cooperation between BYD Europe, NSC (National Sales Company) and dealers is crucial in this.
“To give you an example: large international customers we will manage both European and local. Each country in Europe is unique, hence we are taking an overlapping approach where we try to integrate the strength of international and local marketing as much as possible.
Eris Yahsi, head of corporate sales and used cars
Martyn Collins speaks to BYD Europe’s new-into-role head of corporate sales and used cars, Eris Yahsi, about how fleet business will work for the new-to-UK Chinese EV brand.
Quite simply, we will work with International key account managers, national key account managers and dealer account managers.” Yahsi tells me customer demand will dictate the fleet/retail mix for the Atto 3 in the UK. He says: “The Sixt deal we’ve signed is split around Europe. What we’re aiming for, is that the rental car business has a limited volume which can be well managed by the dealer organisation. We do not want to negatively affect our residual value by putting in large volumes, but it is good to be able to offer a stable volume of used cars by our dealers.” The BYD message already seems to be getting through to fleet customers, as Yahsi tells me they have already formed several partnerships and are already in talks with several leasing companies based locally in the UK.
Moreover, the range of models will be significantly expanded with several models that fit well with the needs of the business market, for example, the smaller BYD, Dolphin hatchback (see page 35). He says: “We have already established partnerships with large corporate customers and the final step will be the leasing offer.”
Asked if there is any particular area of the fleet market BYD is keen on in the UK, Yahsi tells me they are interested in all areas. He says: “We are open to all opportunities. “I think you must look for partnerships who can help you set your brand in the market, but also for SME. It is looking for the right partnerships, working on that, and producing healthy, sustainable growth in the market. A few months ago, I heard from some lease customers, they said are BYD going to
BYD are in talks with UK leasing companies. 28 | May 2023 |
www.businesscar.co.uk
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