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A shared journey to smarter fleet management


Beverley Wise, Webfleet regional director for Bridgestone Mobility Solutions, explores the diverse decision-making perspectives shaping the future of connected fleet management.


“The secret of change is to focus all of your energy not on fighting the old, but on building the new,” Socrates is famously quoted as saying.


This sentiment rings especially true for business fleets, for whom tech platforms are reshaping vehicle management and operations. The decision to embrace software solutions, however, is influenced by the diverse characters, mindsets and business objectives of those involved. The digital transformation journey unfolds across a landscape populated by professionals from various backgrounds – each bringing their distinct priorities to the fore.


Real-time insights and beyond


The fleet manager, grounded in the pragmatism of operational efficiency and cost control, eyes telematics for its promise of real- time insights. Their focus tends to be centred squarely on the tangible benefits that systems such as Webfleet can deliver, from reduced downtime and improved


fuel efficiency to the overall health of the fleet.


Prioritising people


The narrative shifts when considering the perspective of HR professionals. Their approach is imbued with a concern for the ‘human element’ – driver safety, satisfaction and retention. They champion solutions that promise to safeguard employees and foster a supportive and engaging work environment. Fleet management platforms, in this regard, are seen as tools for nurturing a safety-first culture and streamlining tasks that might otherwise detract from job satisfaction.


Driving sales


From the viewpoint of sales leadership, adoption of fleet management tech is strategic, aimed at enhancing mobility, ensuring punctual appointments and securing client satisfaction. Sales professionals appreciate how telematics can serve as a motivational catalyst, incentivising efficient and safe driving habits. Their support for such innovations is fuelled by the potential to


elevate sales performance and, by extension, business revenues.


Evaluating value through the procurement lens


The procurement perspective introduces a different kind of scrutiny. Procurement professionals are the custodians of cost- efficiency, pitting the immediate and ongoing costs of fleet management solutions against projected savings and benefits. Their methodical approach tends to demand compelling evidence of value, making them perhaps the most cautious stakeholders in tech adoption. They will invariably seek assurances of the financial and operational merits of a system before giving it their approval.


Sustainability in the fleet management journey


The focus of heads of sustainability, meanwhile, on environmental responsibility underscores the importance of integrating sustainability into the fabric of fleet management strategies. They will advocate for systems that can support eco-friendly practices and help to minimise carbon footprint.


Uniting perspectives


Navigating the adoption of fleet management solutions can require a harmonious blend of these diverse viewpoints, with technology adoption hinging on demonstrating operational, financial, sustainability, human and strategic value. A business case needs to be crafted that speaks to the core objectives and concerns of all stakeholders, with real-world examples of how the technology aligns with their business goals showcased. What’s more, effective communication from those driving change is paramount to help ensure the benefits clearly resonate with each decision-maker. By fostering such an inclusive approach and by providing robust support, companies can ease the transition to more efficient, data-driven processes and chart a course to smarter, connected fleet management.


www.webfleet.com 0208 822 3605


www.businesscar.co.uk | April 2024 | 9


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