In focus Tusker
Kit Wisdom was appointed managing director of Tusker in January this year, although he previously served as chief operating officer from 2010. Martyn Collins talks to him about the business since the acquisition by the LIoyds Banking Group, barriers to moving to EV, and the future.
Above: Tusker boss Kit Wisdom highlights the misplaced negativity around EVs in the wider press and believes his company needs to help ‘myth bust’ such pieces.
A 26 | April 2024 |
www.businesscar.co.uk
s expected, Kit Wisdom tells me the last year was massive for Tusker, with the purchase of the business by The Lloyds Banking Group, but it was also a massive year for new car customer launches and for orders and deliveries. He says: “Last year saw us deliver the greatest number of vehicles in our company’s history, it was just over 20,000 vehicles, and took our fleet to just under 40,000, by the end of last year.
“We haven’t seen any let up in demand for electric or plug-in hybrid vehicles, with the change in the ICE engine ban. We haven’t really seen a change in trajectory for manufacturers either, so they seem to be very much on course for delivering their emissions targets, with the production of electric vehicles, importing them into the UK market at least.
“Ultimately, we’re helping our customers and their employees to drive a better car”
“We’ve seen more growth, and demand from customers for our salary sacrifice product. That’s continued into this year, the fleet is currently around 43,000 vehicles, as we currently stand. So, that’s continued to grow out of the end of last year and into the first quarter of 2024.
“Our main purpose is to help the UK drive a better car. We do that throughout the salary sacrifice scheme, which is the main focus of the business, and allows people to access electric vehicles in the most tax-efficient way.
I go on to ask Kit how has the business changed since Tusker was acquired by the LIoyds Banking Group. He says: “The Group have just supported us to do more of what we do. There are three transport companies within the Group now; Blackhorse, Lex Autolease, and now Tusker. With Tusker focussing on salary sacrifice. “We are collaborating on work within the Group, but we are very much still a business in Croxley, with the same team, running to the same goal and purpose. From my perspective, it is good progression for our business.”
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