Focus on | Telematics AI on the prize


 Sean Keywood


I


n recent years, it’s been impossible to miss the rise of AI, as a topic that’s broken out of the tech industry to


make wider news headlines. Telematics providers would argue that, rather than representing a sci-fi future, AI is offering useful real-world benefits to fleet managers today. Among the telematics companies


with an AI interest is Geotab. It has been applying the technology to its products for a while, and last month added to this with the launch of Driver Risk Insights. Tis is a feature which, according to Geotab, shifts the focus from vehicle-based data to driver-specific analysis. It can provide a percentage-based collision risk probability for each driver on a fleet, based on driving behaviours and historical trends, as well as benchmark drivers’ performance against their colleagues, or against drivers on other fleets via Geotab’s anonymised


aggregate data. It also delivers proactive coaching via the Geotab Drive App. Geotab vice president of product


management Sabina Martin says: “Fleets can’t afford to rely only on reactive safety measures. With AI-powered Driver Risk Insights, we’re giving fleet managers and drivers a predictive edge – helping them prevent collisions before they happen, reduce costs, and create a culture of continuous safety improvement.” Te Driver Risk Insights feature was


unveiled at Geotab’s Connect 2025 event, where it also introduced Work Order Management, designed to allow fleet managers to streamline maintenance tasks through a centralised hub in the MyGeotab platform, consolidating scheduling, tracking, and reporting in one place. Te potential advantages of AI are demonstrated by a UK fleet which is


Geotab Driver Insights


Geotab and Lytx help HATS Group achieve 96% reduction in accident costs


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