ITC Campus The ITC Campus is a project located in Rajarhat, an upcoming suburb of


Kolkata. Rajarhat is being developed to handle the pressures of high-density urbanisation. The campus has a mixed land-use brief with IT and corporate offices, hotel, convention centre and residential towers. Being conscious of the tradition of cultural pride and the philosophical inclination of the people of the region, Morphogenesis aimed to create an identity for the entire project where buildings become the physical manifestation of the region’s rich artisanal culture. The thread that weaves the mixed-use development together is the culture of Bengal, as reflected in its literary heritage, music, fine arts, drama and cinema.


The massing of buildings is planned along a central spine aligned with the prevalent wind direction. The urban frontage of the tall, soaring stone façades on the east and the west have been manifested as vertical canvasses showcasing art and craft from the Bengal School tradition. These intricately carved murals that translate artisanal qualities to a project of this scale enrich the project. The exquisite Bengali script and Tagore’s writings on the environment are the inspiration for the crafted stone façade of the lower scale convention centre in the foreground.


The urban space is used as a placemaking tool to host and celebrate the Bengali socio-cultural ethos, which is one of discourse, deliberation and communal festivity. East-west courts traverse the main spine to create a highly permeable site that channels air movement to counter the high humidity levels. Taking inspiration from the pandals (temporary pavilions) that are set up in public spaces to host large gatherings of people, the partially sheltered central spine and these courts are articulated as open-air museums, with sculpture and art installations adding to the sense of ‘place’.


In this project, Morphogenesis has involved a large crafts community and emerging artists from the Bengal tradition right from the process of conception to giving final shape, to fulfil the aim of bringing back craft to the public realm and address migrant labour issues in the post-pandemic world.


PROJECT DATA Project Name ITC Campus Location


Rajarhat, Kolkata Status


Under construction Client ITC


Built-up Area Total BUA: 246,000 square metres Commercial development: 119,000 square metres Site area 17 acres


Consultants


Structure: Sterling Engineering Consultancy Services Pvt. Ltd. MEP: AECOM HVAC: AECOM Plumbing: AECOM


Electrical: AECOM Fire Fighting: AECOM Green consultant: AECOM Lighting: Design Matrix Hospitality: HPG Consulting Traffic: Traffic & Transportation Engineering Consultants Quantity surveyor: IM Cost Management


Security: Mahindra SSG PMC: ITC (Client)


Façade: Meinhardt Façade Technology


Sustainability: Morphogenesis Landscape Design: Morphogenesis


Interior design: Morphogenesis Master planning: Morphogenesis Contractor


Piling: Geo Piling Solutions


1 Bengali script and Tagore’s writings carved on the façade 2 Courtyards as open-air museums for art installations 3 Intricately carved murals add the region’s rich artisanal culture to the project


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