SOCIAL MEDIA SAVVY
USE SOCIAL MEDIA TO RECRUIT MORE DRIVERS INTO YOUR FLEET
Article by Phil Holloway Marketing Director
www.hollogram.com
Driver recruitment seems to be the hottest topic as I travel around the UK talking with taxi business owners this year, and yet the solution can be quite simple.
In the competitive landscape of the taxi industry, recruiting top-notch drivers is essential for the success of any taxi company. Leveraging social media as a recruitment tool can be a game changer in attracting skilled and reliable drivers. Here are some effective social media tactics to recruit top-notch taxi drivers.
• Establish a strong online presence. Create profiles on popular platforms such as LinkedIn, Facebook, and Twitter, dedicated to showcasing your company culture, values, and the benefits of driving for your taxi service. Utilise engaging content such as driver testimonials, behind the scenes glimpses, and the perks of working with your company. This helps potential drivers connect with your brand and envision themselves as part of your team.
• Harness the power of targeted advertising. Platforms such as Facebook and Instagram, allow you to create ads specifically tailored to reach potential drivers based on demographics, interests, and location. Craft compelling ad copy highlighting key incentives like flexible schedules, competitive pay and any unique advantages your taxi company offers. Targeting the right audience increases the likelihood of reaching individuals actively seeking driving opportunities.
• Implement a referral programme that encourages your existing drivers to refer skilled candidates. Utilise social media channels to promote this programme, emphasising attractive incentives for successful referrals. Word of- mouth recommendations carry significant weight, and potential drivers are more likely to trust the endorsement of current team members.
• Engage with your audience through interactive content. Conduct Q&A sessions, live streams, or virtual events where prospective drivers can ask questions and learn more about your company. This not only
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humanises your brand but also provides an opportunity for direct communication, building trust and transparency.
• Utilise professional networking platforms, such as LinkedIn, to connect with potential candidates actively seeking employment opportunities. Join relevant groups, share industry insights and participate in discussions to increase visibility. Establishing your company as an authority in the field can attract experienced drivers looking for reputable employers.
• Regularly update your social media channels with job openings, recruitment drives, and success stories of drivers within your company. Consistent communi- cation keeps your audience informed and engaged, fostering a positive perception of your brand as an employer.
Conclusion
Integrating social media tactics into your recruitment strategy can significantly enhance your taxi company’s ability to attract top-notch drivers. By creating a compelling online presence, utilising targeted advertising, implementing referral programmes, engaging with your audience, and leveraging professional networking platforms, you can position your company as an employer of choice in the competitive world of taxi services.
If you’d like to discuss how
Hollogram.com can help you recruit more drivers, or retain the ones you have, as well as use social media to get more phone app downloads and customer bookings call us on 01509 398002 or visit
Hollogram.com
MARCH 2024 PHTM
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