MARKETING STRATEGY SUCCESS WHY ARE MY GOOGLE REVIEWS GOING DOWN?
As a business owner, seeing a sharp drop in total Google
reviews is concerning. You’ve worked hard to build a positive online reputation, so it’s natural to wonder “Where did my reviews go? In this article, we’ll delve into the reasons behind declining Google reviews and explore strategies to address these issues effectively.
MORE REVIEWS MORE BOOKINGS
Reviews directly affect ranking, the more reviews and the more stars, the higher you are in Google searches. They’re a reflection of your business’s reputation and Google only wants to recommend the best. Also, your potential passengers often rely on these reviews to make informed decisions about whether to engage with your taxi services. Positive reviews boost your credibility and attract new customers, while negative reviews put them off.
REVIEW PROTECTION FROM GOOGLE
Several factors can contribute to a decrease in Google reviews. One significant issue is the prevalence of fake reviews. These reviews, often left by individuals with ulterior motives, can skew perceptions and damage trust. Google is actively combating this problem by implementing measures to identify and remove fake reviews. If you’ve seen a sharp drop in total reviews likely Google has banned a wave of fake reviews from your account.
GOOGLE COMBAT FAKE REVIEWS
Google is continuously refining its algorithms to detect and remove fake reviews. They analyse various signals, such as reviewers leaving reviews in multiple locations across the globe on the same day, reviews from new Google profiles with no details or history, reviews that don’t match the service, and inconsistencies in reviewer details.
ENCOURAGE GENUINE REVIEWS
To address declining Google reviews and ranking, businesses can implement strategies to solicit genuine feedback from satisfied customers. This includes providing exceptional service, asking customers to leave reviews and making it easy for them to leave feedback. That said, it’s been proven time and time again that passengers only leave reviews when they have cause to complain and very few will leave a review on a journey that met or exceeded their expectations,
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especially when they may be in a hurry to get on with their day. That’s where ReviewMaster comes in.
POWER OF REVIEWMASTER
To streamline the review management process, taxi firms utilising iCabbi, Autocab and Cab9 can use tools such as ReviewMaster. This software, available to trial today for free, will work to generate 100% genuine 5-star reviews from your passengers, respond to feedback in a prompt, personalised and professional manner as well as promote your services, such as app booking, for the future.
Understanding why your Google reviews are declining is crucial for maintaining a positive online reputation. By addressing the factors contributing to this decline and implementing strategies to encourage genuine feedback, you can bolster your credibility and attract more customers. Consider using the power of ReviewMaster to take care of reviews for you and counter any removed reviews, as well as any fake or negative reviews.
Streamline your review management and ensure transparency and authenticity in your online presence. With proactive measures in place, you can navigate the challenges of declining Google reviews and emerge stronger than before.
Contact ReviewMaster on 0330 088 9330 quoting “PHTM” for a one-month no-obligation free trial for your firm today.
JUNE 2024 PHTM
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