TECH THAT DEMOS WELL
TaxiDesk came at it from a completely different direction. It lets an operator put interactive digital displays into venues alongside strategic partners, and use them to cross-promote the venue, the operator and the transport at the same time. People can call, download the app, or book a car there and then on the screen. In the right location that display stops being a poster and starts being a revenue stream the venue shares in, which turns a logo into a partnership that pays for itself.
that has to be right and has to stay right, and the day to day management of the operation, all joined up instead of scattered across spreadsheets, inboxes and somebody’s memory. The important things stop falling through the cracks, and the people doing that job get their time back to run the fleet instead of chasing paperwork.
FleetPulse is the one that gets people leaning in. It keeps our driver managers’ finger on the pulse of the fleet. It senses behavioural change in a driver and nudges the manager to reach out and have that human chat, at the point it matters, not weeks later when it is already a problem. Just as importantly, it automates the praise and recognition that drivers earn and almost never get. When a driver stays out longer to cover work because the work is there to be paid for, when they take a late job nobody else wants and see it through, FleetPulse catches it and makes sure it is recognised. And it flags what I call the ghosts of the fleet, the drivers who have quietly drifted and gone cold, so a manager can step in before they are gone. The point is not to replace the human conversation. It is to make sure it happens before a good driver quietly slips away.
We are seeing all of this work across the Take Me group, which is the only proof I trust. None of it was built to win an award. It was built because a real operator needed it, and because I believe the rest of the trade needs it too.
And we are not stopping at tools. The bigger ambition is to buy, build and partner across this industry, to do joint ventures with people who believe private hire deserves better technology than it has been handed so far. We want to push the whole trade forward, and bring others with us as we go. So if any of this strikes a chord, let us work together.
There is plenty more coming, and most of it is already running quietly inside Take Me: one that puts your brand back in the passenger’s pocket, one that gives your best customers a reason to keep coming back, and a few more I will not spoil yet.
I will be sharing more on my LinkedIn alongside this article, so find me there or just drop me a message. Take Me is where Moova grew up. But it belongs to the whole trade now. We just got tired of waiting.
“ PHTM JULY 2026
We want to buy, build and partner across this industry, and bring others along with us. So let us work together.
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