TECH THAT WORKS, NOT
THE SOFTWARE VENTURE PROVEN INSIDE TAKE ME, & WHY BEING BUILT BY OPERATORS IS THE WHOLE POINT
Article by Liam Brewster COTO of TakeMe Group and part of the team at Moova
https://takeme.taxi
Every operator I know has had the same conversation. You are sitting in front of your dispatch screen, or your driver app, or whatever you are paying for every month, and you think: this is good, but it is not quite built for me. It does plenty I never touch, and misses the one or two things that would make the difference. And those things are hard for any supplier to deliver, because the platforms are built for thousands of operators at once, often across several industries, and that breadth always brings trade-offs.
I have had that conversation with myself more times than I can count. I look after the technology and operations side of Take Me, a group of operators with a large number of sites reaching into every part of the UK. The platforms we run are good and they do the heavy lifting well. But like any operator we keep meeting the edges, a piece that is missing or something that could be better. What has changed is that we can finally do something about it. Through the APIs those platforms now open up, and with newer technology on top, we can fill the gaps ourselves and do things this trade has never managed before. And we are nowhere near finished.
This trade has a habit of waiting. We wait for the big players to lead, we wait on someone else’s agenda and schedule, and the problem we needed solving last month is still sitting there. So instead of waiting, a few of us did something about it. That something is Moova. It is its own business, separate from Take Me, a technology layer for private hire built to smooth out the edges operators live with. Sometimes that means working with established suppliers to extend what their tech already does, sometimes it means bringing an entirely new tool to market. Either way, it is tried and tested inside one of the UK’s largest operators first, so we know it is fit for purpose. Take Me is that proving ground, its first and most demanding customer, and this year the two of us stood alongside each other at the PHTM EXPO and started telling people properly.
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Being part of Take Me is a real advantage, and not the obvious one. Take Me is not a single operator, it is a network of fleets of every size, from those running under 50 cars to operations with 400 and more. That is a serious advantage when building software, because every feature gets stress-tested across the full range of the trade before anyone else sees it. Whatever size you run, it has probably been tested on a fleet that looks a lot like yours.
Let me be clear about what Moova is not. We are not here to take over from the technology you already run, or to tell you to rip out a dispatch system that works perfectly well for you. These are tools that sit alongside what you have got, not replacements for it. Moova is dispatch agnostic by design, so it works with whatever you already use, and we would rather plug into your world than make you move into ours. We only build something when it is worth the time and effort to do properly, because it makes a real difference to the quality of life and the operation inside a working business. If it does not clear that bar, we leave it alone.
That is the discipline of building inside a working operator: you stop chasing what looks good in a marketing deck and keep only what makes the team sharper, faster and properly tech-enabled.
A few of Moova’s tools have stood out, because they came straight out of real problems on real sites.
DriverZone is Moova’s driver onboarding, compliance and operations management tool. Getting a driver from first contact to out on the road, properly checked and properly compliant, is one of the most painful jobs an operator has, and the one most likely to bite you if it is done sloppily. DriverZone takes that whole journey and puts it in one place. Onboarding, the compliance
JULY 2026 PHTM
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