LOVE IN THE PH AND TAXI TRADE
practical ideas for sharing the love across the industry:
l Joint promotions: partner with another firm for special Valentine’s offers, such as discounted rides for couples or shared loyalty rewards.
l Driver appreciation: organise a small event or social gathering for your drivers, giving them a chance to bond, share stories, and exchange laughs and jokes.
l Trust: when firms have a track record of helping one another, relationships deepen and partnerships flourish, leading to mutual referrals and shared success.
l Resilience: by building a network of support, businesses are better equipped to weather unexpected challenges, from breakdowns to major local events.
Networking isn’t just about exchanging jobs - it’s about creating a culture of collaboration. Drivers and operators who know they are part of a supportive community work with greater confidence, and customers feel reassured knowing their ride is backed by a dependable local network. These bonds, formed over time, are the backbone of a vibrant and competitive trade.
Consider the example of two companies working together to cover a large wedding or festival. Instead of fighting for fares, they coordinate pickups, share resources, and ensure everyone gets home safely.
This not only leads to better customer reviews but also opens the door to future collaborations and growth. In the end, what begins as a simple act of sharing the love can blossom into a long-lasting partnership that benefits both businesses and their customers.
Making love go further - practical ways to celebrate & collaborate
On Valentine’s Day, there are many creative ways taxi and private hire firms can show their appreciation and build connections. Here are some
PHTM FEBRUARY 2026
l Social media shoutouts: use your platforms to highlight acts of kindness, collaborative efforts, or stories of firms supporting each other. Encourage customers to share their positive experiences.
l Community service: work together with other companies to provide free or discounted rides for elderly passengers, hospital visits, or local charities as a gesture of goodwill.
l Open job networks: create a messaging group or platform where operators can easily share overflow jobs and support each other during peak times.
These efforts not only help business grow but also strengthen the sense of camaraderie within the trade. When operators and drivers take the initiative to recognise each other’s contributions and provide mutual support, the benefits extend far beyond Valentine’s Day.
In closing, let’s remember that every journey - whether brief or long - is an opportunity to share a little love. By embracing kindness, collaboration, and humour, firms and drivers in the private hire and taxi trade can create meaningful connections, grow their businesses, and build a stronger, more supportive community.
This Valentine’s Day, let’s keep the spirit alive all year round - because when we drive together, we thrive together.
If you want to share the love and community that we at the Elite Family have for each other, then no time like the present! Roses and chocolates not needed, just a spirit of working together and a good ethos. Email:
family@elite-liverpool.co.uk
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