VALENTINE’S DAY: SPREADING THE
HOW COLLABORATION, KINDNESS, & NETWORKING BUILD A STRONGER BUSINESS
Article by Rev’d Paul Newbery The Elite Family
www.elite-liverpool.co.uk family@elite-liverpool.co.uk
Introduction: love on the road
Valentine’s Day, often associated with romantic gestures and heartfelt messages, offers a unique opportunity for people in every industry to rethink how they share kindness and build connections. Nowhere is this more powerful than in the private hire and taxi trade, where every journey is more than just a ride - it’s an encounter, a chance to make someone’s day, and a moment to strengthen the bonds that keep the wheels turning.
While flowers and chocolates abound in February, the spirit of Valentine’s Day in our trade is expressed through community,
professionalism, and the
shared pursuit of excellent service. It’s about uplifting one another, working together with other firms, and showing appreciation for colleagues, partners, and customers alike. After all, the road is always brighter when travelled together.
Let’s take the time to explore how sharing the love - through jokes, support, and collaboration - can help grow businesses and nurture lasting relationships in the taxi and private hire world.
The power of kindness - why love matters in the trade
Kindness is the universal language of the private hire and taxi business. Drivers greet countless faces each day, and even the smallest acts of goodwill - whether it’s a warm hello, a patient ear, or a friendly joke - can transform an ordinary fare into a memorable experience. On Valentine’s Day, this spirit is especially meaningful, reminding us that a little humour and generosity can build bridges and encourage return business.
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Here are some taxi-themed jokes to bring some light-hearted fun to your day and remind everyone that love is best shared with a smile:
lWhy did the taxi driver fall in love with their car? Because it always took them for a ride but never steered them wrong!
l What did one taxi say to the other on Valentine’s Day? “You drive me crazy - in the best way!”
lWhy did the couple choose a private hire to get to their romantic dinner? Because love is best enjoyed with a smooth ride and no meter running!
l How do taxi drivers say ‘I love you’? “I’ll always take you to your destination, no matter the traffic!”
l What do you call a romantic taxi? A cab-oodle!
These moments of shared laughter not only make the day brighter but also foster loyalty and word-of- mouth recommendations. Customers who are greeted with humour and warmth are far more likely to return, refer friends, and leave glowing reviews. In a business where reputation matters, kindness can be your strongest asset.
Collaboration and networking - building a stronger community
Beyond individual interactions, the taxi and private hire trade thrives when firms work together. Valentine’s Day, with its message of unity, offers a timely reminder that sharing the love also means sharing opportunities. Networking jobs between companies, supporting one another during busy periods, and teaming up for large events or emergencies elevates the entire industry.
Collaborating with other operators has immediate and long-term benefits:
l Coverage: by pooling resources, firms can meet surges in demand, keep wait times low, and offer more reliable service to customers.
l Expertise: sharing tips, best practices and busi- ness insights helps everyone improve and adapt quickly to changes in technology or regulation.
FEBRUARY 2026 PHTM
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