MILESTONE FOR TAXIBOT
TAXIBOT HITS £500,000 IN BOOKING REVENUE, A MILESTONE THAT REDEFINES THE FUTURE OF TAXI AUTOMATION
By M2M TaxiBot
www.m2mtaxibot.com
In a major milestone for both M2M Data Connect and the UK taxi industry, TaxiBot has officially surpassed £500,000 in booking revenue for taxi operators across the country. What makes this achievement even more remarkable is how quickly it happened. TaxiBot went from zero to half a million pounds in completed bookings in a short period of time, proving beyond any doubt that messaging based automation has earned its place in the modern mobility landscape.
This isn’t just a number it’s a signal of a fundamental shift in how passengers want to book taxis and how operators can grow without adding operational strain.
A new revenue channel that doesn’t cannibalise app bookings
One of the biggest concerns operators had early on was whether TaxiBot would simply divert bookings away from their existing app. The data tells a very different story. TaxiBot has not reduced app bookings at all. Instead, it has created an entirely new revenue stream by engaging customers who were previously unreachable or unwilling to download yet another app. This is incremental growth not redistribution.
Passengers who prefer messaging apps are now converting at higher rates, and operators are benefiting from a channel that works alongside their existing digital tools rather than competing with them
Average booking value twice national average
Perhaps the most striking insight from TaxiBot’s performance is the average booking value. Across the UK, TaxiBot bookings have consistently come in over twice the national average fare. Why? Because messaging- based journeys attract a different type of customer:
l Travellers booking longer distance trips l Passengers who value convenience over price l Users who prefer WhatsApp/Instagram over traditional apps
l Customers booking on behalf of others 44
These are high value journeys that operators often struggle to capture through apps or phone lines. TaxiBot is filling that gap with ease.
Reaching new demographics & new markets
TaxiBot’s success is rooted in its ability to meet customers where they already spend their time inside WhatsApp, Instagram and Messenger. These platforms cut across age groups, languages and digital habits, giving operators access to demographics that traditional channels simply don’t reach, including:
l Younger passengers who avoid downloading apps l Older passengers who prefer simple messaging l Tourists who rely on WhatsApp while travelling l Occasional riders who won’t commit to an app l Communities underserved by traditional digital tools
TaxiBot has become a bridge to these audiences, turning casual interest into confirmed bookings.
From zero to £500,000, proof of market fit
Reaching half a million pounds in booking revenue isn’t just a milestone; it’s validation. TaxiBot has proven:
l There is strong demand for app-free taxi booking l Messaging channels convert at high rates l Voice notes and simple chat journeys reduce friction l Operators can grow without increasing admin l Automation can deliver higher value bookings, not just more bookings
TaxiBot has earned its place in the market not as a replacement for apps, but as a powerful new channel that expands the operator’s reach and strengthens their digital ecosystem.
A milestone that marks the beginning, not the peak
£500,000 is a landmark, but it’s also a launchpad. As more operators adopt messaging-based automation and more passengers discover the convenience of booking through chat, Taxi Bot’s growth trajectory is only accelerating.
The future of taxi booking is conversational, app-free, and customer-centric and TaxiBot is leading that transformation.
FEBRUARY 2026 PHTM
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