SOCIAL MEDIA SAVVY
WHY CHRISTMAS & NEW YEAR SOCIAL MEDIA MARKETING IS ESSENTIAL FOR TAXI COMPANIES
Article by Phil Holloway Hollogram Ltd
01509 398002
www.hollogram.com
Having delivered marketing within the taxi industry for around ten years, I can see how the message has evolved, and in today’s market the Christmas and New Year period is one of the busiest and most competitive times of the year for taxi businesses. With customers juggling festive plans, office parties, shopping trips, and family visits, demand for transport increases. But so does the noise. Ride-hail apps and national operators push aggressive advertising throughout December, making it harder than ever for local taxi firms to stay visible.
This is exactly why strong, consistent social media marketing is vital. It’s your chance to stand out, build trust, and remind people why choosing a local taxi company matters.
Showcasing local destinations wins customers
During the festive season, people aren’t just scrolling - they’re planning. They’re searching for Christmas markets, Santa grottos, late-night shopping, pantos, light trails, winter wonderlands, New Year events, and places to meet friends.
By creating posts that highlight what’s happening in your area, your taxi business becomes part of their planning process:
l “Heading to the Christmas lights switch-on? Pre- book your ride.”
l “We’re running extra vehicles this weekend for the Christmas market.”
l “Taxi to the panto? We’ve got you covered.”
Show the venues, tag the businesses, support local independent traders, and showcase your community. Ride-hail apps don’t do this but local companies can. It positions your brand as the go-to travel partner for the season and keeps your business top-of-mind when it’s time to book.
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Human, community-focused posts beat corporate ads
While big national apps shout about discounts, what really wins at Christmas is heart. People want to support businesses that give something back.
Use this period to highlight the positive impact you have on your city or town. Content like this builds loyalty, trust, and emotional connection – something the big apps can’t replicate.
Examples of powerful, shareable Christmas community posts:
l Offering free or subsidised lifts for the elderly to their Christmas lunch or local community centre.
l Delivering donated Christmas presents to children’s charity or hospital.
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l Supporting food banks by offering free transport for drop-offs or running a staff collection drive.
l Helping community events, such as transporting volunteers or even sponsoring a local Christmas trail.
l Running a “Safe Ride Home” initiative for late-night revellers, reassuring people that your team will get them home safely.
These posts don’t just show what you do they show who you are. They position your company as a caring, local, trustworthy brand at the exact time of year when people are most receptive to these messages.
Why this works
Social media in December is driven by emotion, convenience, and connection. By combining useful local content with meaningful community support, your taxi business becomes more than just a transport option – it becomes the preferred choice.
You’re not competing on price with ride-hail apps.
You’re competing on trust, visibility, and community presence.
And the businesses that communicate that best over Christmas and New Year are the ones that win more bookings, attract new customers, and build long-term loyalty well into January and beyond.
DECEMBER 2025 PHTM
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