SOCIAL MEDIA SAVVY
WHY SEASONAL CONTENT IS CRUCIAL FOR TAXI COMPANIES THIS WINTER
Article by Phil Holloway Marketing Director Hollogram Ltd
www.hollogram.com
As the festive season approaches, taxi companies face a unique opportunity to connect with their com- munities and boost business. Creating seasonal content for your marketing is not just a nice-to-have; it’s an essential strategy to position your taxi service as the go-to choice this winter. Here’s why embracing seasonal content can drive customer engagement, build your brand, and ultimately increase bookings.
Encourage winter journeys
Winter is a time when people rely on taxis more than ever. Whether it’s helping someone get to a family gathering, offering a warm ride home after a night out, or making Christmas shopping stress-free by removing the need to lug bags onto public transport, your service can be a lifeline.
Seasonal marketing content can gently remind customers of these needs while showcasing your company’s reliability and care. A well-crafted campaign highlighting scenarios like “getting Grandma home safely for Christmas” or “helping you carry your Christmas haul” resonates emotionally and makes your business relatable.
The power of a picture (or video)
Local imagery is one of the most effective ways to connect with your audience. A winter photo of a snow-dusted high street, featuring your branded taxi parked by a bustling Christmas market, can speak volumes. It says: “We’re here for you. We’re part of your community.”
Videos take it even further. Imagine a short clip of your driver helping a shopper load their bags into the car, paired with a cheerful festive soundtrack. Not only does this highlight the practicality of your service, but it also humanises your brand, making you approachable and trustworthy. Such content gets noticed, shared, and remembered.
44 Establishing your brand as the local leader
In a competitive market, you want to be seen as the local company that truly cares about its customers. Seasonal content allows you to position your business as proactive and in touch with community needs. For example, promoting initiatives like discounted rides for senior citizens to Christmas events or free journeys for charity volunteers during the festive period can showcase your generosity and commitment to your local area.
By demonstrating this level of care, you build brand loyalty. When people think “taxi,” your company will be the one that comes to mind - not just this winter, but all year-round.
Social media: the non-negotiable
If your taxi company isn’t using social media, you’re missing out - plain and simple. Social media platforms are where your customers are, especially during the winter season when they’re searching for convenience and reliability. Ignoring it means leaving potential bookings and income on the table.
A well-managed social media presence lets you share promotions, updates and community-focused content directly with your audience. It’s not just about posting; it’s about engaging. Responding to comments and messages builds trust and shows your business is active and customer-focused.
Don’t let winter leave you out in the cold
Seasonal content is not just an addition to your marketing; it’s a way to drive your business forward during one of the busiest times of the year. By creating engaging, local-focused campaigns and maintaining a strong presence on social media, you’ll ensure that your taxi company becomes the first choice for winter journeys. Don’t let this opportunity pass by - get started today and watch your business grow.
By using these strategies, your taxi company can attract new customers and recruit more drivers, creating a cycle of sustainable growth. For support with marketing your taxi business, reach out to Phil Holloway at
phil@hollogram.com or call 01509 398 002.
DECEMBER 2024 PHTM
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