Mi TAXI SERVICE: A TRIP CUSTOMER LOYALTY
So apart from a solid background of hard graft, technological advancements and good staff relations, how does Mi Taxis maintain customer loyalty?
John explains: “We have a very high percentage of account bookings with both local and national companies as well as thousands of local customers.
“Mi Taxis is the longest established and largest taxi company in our area so the majority of our customer have used our services for many years. We provide a reliable, efficient and extremely professional service which has been rewarded by an excellent local reputation.
“We also believe in supporting our community; our company does a lot of local charity work; we have sponsored the local youth foot- ball team for many years; and are also the official community partner for Nuneaton Borough FC.
“We do everything we possibly can to cater for every passenger’s individual requirement and offer a range of services including: passenger assistants, female drivers and a large range of wheelchair accessible vehicles.
“We also use all social media platforms; Facebook, Twitter and Instagram to advertise and interact with our customers and regularly offer promo codes that our customers can use to get discount on trips booked on our app. We encourage our customers to download our app and have a QR code which you just scan with your phone to make it simple - the council have even allowed us to put the QR on the doors of all our vehicles.”
Mi Taxis sponsor a local football team
“We have high standards; I personally know all my drivers. They are all DBS checked, trained by the company and have customer service qualifications. Both office staff and drivers must wear company branded clothing supplied by the firm and drivers must always wear a shirt and tie.
Mi’s uniformed employees, two of which have been with them for 30+ years
We still have a mixture of owner/drivers, vehicles rented to drivers and company cars. All our vehicles are clean, company branded and regularly mechanically checked; they are all are fitted with credit card machines and taximeters and some have CCTV installed”.
Never has a company motto been more apt than it is today: ‘Whatever your needs Mi can help’. John says:
58
However, Mi Taxis still successfully use some old school ideas to promote their business. John invests heavily in business cards and leaflets as well as branded clocks, cigarette bins, and individual metal signs at every pub, club and restaurant in the area. He regularly offers his driver’s incentives to hand branded key rings and pens to all their passengers. The com- pany also has freephones in all the local supermarkets and John himself happily regularly drives round the town in a branded Smart car which always gets a lot of attention.
COVID
Like all our trade Mi Taxis business was devasted by the pandemic. John told PHTM: “It was awful! We still had our contracts but there was little hospitality work and we lost many drivers who took other jobs and sadly some of our most loyal elderly drivers were too scared to work and chose to retire. I was so bad that I even started driving again – on night
AUGUST 2021
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88
