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DOWN MEMORY LANE


At the age of sixteen John started as an apprentice mechanic at Ford, but still worked part time for the family firm – however the taxis were being sent to outside garages to be repaired. John gained his qualifications and at the age of 24 suggested to his dad that the firm should really have its own in-house garage workshop; and so, it was agreed that John should leave Ford and join Mi Taxis full time ... and there were now three partners running Mi Taxis: Mick, Jean and John.


BACK TO THE FUTURE


Fast forward to today, and the firm is still very much a family run business: John’s father Mick sadly passed away in 2015, his mother has retired and John is now at the helm.


The company’s initial catchment area was Nuneaton, Bedworth and Hinckley, but in order to expand their coverage across the Midlands it has recently obtained licences for Wolverhampton and Solihull.


purchases. We also like to network with trade suppliers and other operators from across the UK; as well as attending the seminars to keep abreast of industry hot topics.


“We don’t currently run any electric or hybrid vehicles but know these are the future and are now looking to purchase a number of them for our fleet. We are therefore looking forward to viewing the vast range on display at PHTM EXPO in September, as well as attending the Green Seminar to better understand the charging options and financial incentive grants available.”


John continues: “We invested in an Auriga booking and dispatch system in 1993 and were very happy with it for 25 years. However, technology has advanced and we knew we needed to move to a cloud system.


“To be honest it was a big wrench to change but having looked at all the systems at the EXPO we actually signed up with iCabbi at the show in May 2018, and unbelievably the system went live just two months later.


Mi Taxi Service current office and drivers


Mi Taxis is a 24/7/365 operation based in a purpose-built building, incorporating a call-centre, offices, driver training room, garage workshop and large yard.


They have 140 vehicles on their circuit with a mixture of both hackney carriage and private hire vehicles including saloons, executive vehicles, minibuses, and WAV’s which service around 1,000 jobs per day.


Mi Taxi Service has in fact transported many prominent and famous passengers over the years and was also honoured to be chosen to carry the FA Cup to the Coventry City football team after they had won the trophy back in 1987.


INVESTING IN THE FUTURE


The company is a staunch supporter of PHTM and has attended every PHTM EXPO since the first one in 1992. John said: “We really enjoy the show. It’s an ideal event to research the marketplace and to view and try new products before investing in new technology or making major


AUGUST 2021


“We are very pleased with our decision. The iCabbi system gives us access to a vast number of reports which allow us to analyse in detail different aspects of the business. It has enabled Mi Taxis to grow and allowed us to diversify the business in so many ways.


“All the iCabbi staff are very helpful and open to suggestions for tweaks and improvements in the software, and recently even asked us to do some beta testing for them.


“The Mi Taxis app supplied by iCabbi enables our customers to book journeys at fixed rates, as well as edit and track their journey and review and rate their driver.


“We are now able to offer our customers a variety of automated booking options; via our app, via the IVR phone system and via our web portal. We are currently running at 60% automation which has been a fantastic achievement. However, many of our customers still like to give us a call to book their taxi by personally speaking to a telephonist.


“After three years I feel the iCabbi team are more like friends than suppliers; ironically their sales manager Thomas Pugh and myself both share a passion for karting and actually compete against each other on the professional karting circuit on a regular basis! - but I usually win!”


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